Caroline Wall

Biography for Caroline Wall

Caroline Wall is an associate editor of the Enterprise IT group. She edits for:

  • FierceCIO
  • FierceEnterpriseCommunications
  • FierceBigData
  • FierceCIO:TechWatch
  • FierceMobileIT

Before joining the Enterprise IT group, Caroline worked as an intern with the Government group at FierceMarkets. She graduated in 2013 from the oldest operating women's college in the nation--older than the constitution--Salem College. Caroline is a proud North Carolina native with a soft spot for chocolate lab puppies and Netflix. She works from the Washington, DC office and can be reached by email or twitter.

Articles by Caroline Wall

PlaceUs tracks user location for family and friends, excludes advertisers

Alohar Mobile launched a new app this week called PlaceUs that gives contextually aware location information to a user's small group of family and friends, according to a story at Gigaom.

Consumers ditch print media for mobile, advertisers take note

Advertisers have even more incentive to go mobile with the results of this year's IDG Global Mobile Survey pointing to an abandonment of traditional print media in favor of smartphones and tablets.

Users want more security for mobile payments, PayPal survey finds

Most consumers agree that making an online payment is easy, but 40 percent don't take advantage of mobile payments, according to PayPal's latest study. One of the biggest hindrances? Security.

Mobile to spur highest US ad spending jump in a decade

Mobile ads are to be responsible for the biggest increase in U.S. ad spend since 2004, predicts eMarketer.

Marketers need to analyze customer data quickly to survive, says Forrester

Marketers need to speed up the rate of data analysis and action based on that data in order to satisfy customers in an increasingly mobile society, according to Tony Costa, a senior analyst at Forrester Research.

Mobile users are very impatient with slow apps, study says

Your business may be missing out on mobility money if your team isn't dedicated to crafting topnotch mobile apps, a study of mobile users finds.

Sen. Franken's anti-stalking bill could restrict location-based mobile advertising

Sen. Al Franken has proposed a bill that would ban clandestine location-tracking apps, but mobile advertisers could suffer as a result.

Customers want big-screened smartphones for utility, emotional reasons

Consumers choose smartphones with larger screens not only for utility, but also because it pleases them on an emotional level, according to research conducted at Penn State University and Sungkyunkwan University in South Korea.

Beyond Verbal's emotion-recognition tech could change customer service

Beyond Verbal--a startup based in Tel Aviv--is developing a technology that recognizes human emotion behind words. Innovation like this could shake things up in the enterprise.

Walmart ramps up mobility with e-receipts

Major retailer Walmart is enhancing its mobile platform by adding e-receipts as an alternative to the normal paper slip usually given to customers.