Lisa Hoover McGreevy

Biography for Lisa Hoover McGreevy

Lisa Hoover McGreevy is a professional freelance journalist and blogger with more than 15 years experience covering enterprise products and services, brand marketing, and emerging technology. Lisa is based in Tampa, FL. Contact her at lmcgreevy@fiercemarkets.com and follow her on Twitter @LisaH.

Articles by Lisa Hoover McGreevy

Consumers like mobile payments, not mobile wallets

Last year, Forrester predicted the U.S. mobile payment market will reach $90 billion by 2017. Given the popularity of mobile transaction apps like Square, PayPal and the recently launched Amazon Local Wallet, you'd think consumers would eat up the mobile wallet idea. But, no, it hasn't turned out that way at all.

Enterprise virtual assistant tech may be on the horizon

If Apple and Google get their way, Siri and Google Now might soon vie for attention as your virtual secretary. According to news reports, both smartphone manufacturers are looking at ways connect their virtual assistant technology to enterprise data to give workers a whole new way of accessing company apps and information.

News Scan: Canadian CIOs support BYOD to keep the younger workforce happy; Facebook offers marketers new way to monitor consumer behavior across devices; more

>> Facebook offers marketers new way to monitor consumer behavior across devices Facebook launched a new metrics and reporting feature this week designed to help marketers understand consumer...

Amazon Local Register aims to lure retailers away from Square, PayPal

Amazon launched a new mobile payment service Wednesday aimed at luring business away from established competitors like Square and PayPal. Amazon Local Register allows local businesses to accept debit and credit card payments via smartphones and tablets for a flat-rate percentage on all transactions.

BYOx and the underpants strategy

Enterprise Mobility Management (EMM) is an all-encompassing concept that goes beyond BYOD policies that are mainly aimed at employee-owned smartphones and tablets in the workplace. Driven by the evolution of wearable technology, EMM includes smart watches, glasses, shoes and even underpants--should it come to that.

Beacon tech finds new applications outside of sales, marketing

It's easy to dismiss beacon technology as a gimmick, but even if the idea never takes off for consumers there are still plenty of practical applications at the enterprise level that make it a niche worth watching. 

News Scan: More to rugged tech development than meets the eye; Nvidia offers more detail about new 64-bit processor, Denver; more

Read the hottest MobileIT news for Wednesday, August 13, including what's more to rugged tech development, Nvidia's detail release on Project Denver, advice for T-Mobile to take Illiad seriously, Lookout Mobile Security's eyes on the enterprise and SeaWorld's CIO on mobile app development.

FinSpy surveillance software tunnels into all mobile platforms except iOS

Security firm Gamma Group recently ran a test of all the major mobile phone platforms to see if its surveillance software, FinSpy, could tunnel in and wreak havoc on smartphones without being blocked or detected. According to an allegedly leaked document, the only platform that withstood the attack was Apple iOS--as long as it wasn't jailbroken.

The role of mobile tech in treating mental health issues

Arranging a doctor appointment or checking insurance benefits are a couple of low-risk ways patients can engage with the healthcare supply chain via mobile without putting too much of their personal data at risk. Now, the Guardian's Conor Farrington wonders if mobile technology can also be used to offer people better access to mental health treatment.

News Scan: New Android malware threat snoops SMS messages; Try mobile app development, but don't overthink it

Read the hottest Mobile IT news for Aug. 12, including a new Android threat that eavesdrops on text conversations, the always growing mobile investment space, a few tips to creating a killer enterprise app, a potential triumvirate in the mobile OS world and OpenTable's plan to streamline the restaurant experience using mobility.