Biography for Molly Bernhart Walker
Molly Walker is the managing editor of FierceMarkets' Government and Enterprise IT groups. She contributes regularly to publications in both groups. Prior to joining FierceMarkets, she was managing editor of Employee Benefit Adviser, a B2B magazine serving the insurance industry, as well as an intern at USAToday.com and FoxNews.com. When she's not exploring the nexus of business and technology, she enjoys spending time in the outdoors and cheering on her beloved Virginia Tech Hokies. She is based at the FierceMarkets main office in Washington, D.C., and can be reached at email@example.com. Follow @mollsiebee on Twitter and find her on LinkedIn.
Articles by Molly Bernhart Walker
Rather than approving or banning mobile applications as employees attempt to download them to devices, some chief information officers are turning to mobile application stores to streamline application management.
Irish mobile marketing company Brandtone unveiled its programmatic mobile marketing platform, Konnect, at Mobile World Congress in Barcelona Feb. 24. Kicking the tires on the new technology was consumer goods powerhouse Unilever, which launched its first mobile campaign with the tool to mobile devices across India from the Brandtone booth at the show.
In a bet that consumers want mobile devices with smartphone functionality without paying a premium for high-end models like the iPhone 5S or Samsung Galaxy S5, Mozilla unveiled the cheapest smartphone on the market at Mobile World Congress in Barcelona on Feb. 23.
More people plan to conduct mobile commerce transactions this year than they did last year, finds research released Feb. 19 by mobile advertising company inMobi. Eighty-three percent of survey respondents worldwide, a 15 percent increase from 2013, plan to conduct mobile commerce in the next 12 months.
Intellectual property law seems straightforward enough: an employer has the right to works created by employees in the course of their employment. But when employees are producing work on their own time and their own device things become murky, making bring your own device considerations important.
Now that many organizations have the front-end of their mobile applications squared away, it's time for them to look at the back-end of their mobile apps; specifically, mobile analytics.
The latest wave of wearable mobile technology is on the market, and what's on the market will inevitably try to make its way inside the doors of the enterprise. Organizations that have, until now, had little interaction between the CIO shop and the legal department could soon find the carpet wearing thin between the offices.
"Pull" mobile marketing techniques such as responsively-designed websites and customer-facing apps get a lot of attention, but "push" marketing--where a company meets the end user rather than waiting for the audience to come to it--is also important. And sometimes, it's a tougher nut to crack.
Enterprises are looking for new ways to handle the rise of bring your own device and one emerging strategy is the use of geofencing.
Employing a distributed antenna system like that commonly used to enhance wireless signals within a building, researchers have been able to achieve a massive increase in radio frequency identification, or RFID, range and accuracy.