Molly Bernhart Walker

Biography for Molly Bernhart Walker

Molly Walker is the managing editor of FierceMarkets' Government and Enterprise IT groups. She contributes regularly to publications in both groups. Prior to joining FierceMarkets, she was managing editor of Employee Benefit Adviser, a B2B magazine serving the insurance industry, as well as an intern at USAToday.com and FoxNews.com. When she's not exploring the nexus of business and technology, she enjoys spending time in the outdoors and cheering on her beloved Virginia Tech Hokies. She is based at the FierceMarkets main office in Washington, D.C., and can be reached at molly@fiercemarkets.com. Follow @mollsiebee on Twitter and find her on LinkedIn.

Articles by Molly Bernhart Walker

Macy's moves RFID beyond the supply chain

Radio frequency identification, or RFID, was once seen as the future of supply chain efficiency, but these days it seems RFID's real value may be found in the storefront and not in the back room.

3 ways the Z-axis gives mobile content more than just depth

With such a wide variety of screen sizes on the mobile market, developers have been honing flexible mobile content strategies that adapt to an array of devices. There are plenty of best practices to ensure mobile content has the X- and Y-axis covered. But what about Z?

Enterprise architecture must 'refactor' for APIs, says industry exec

The proliferation of mobile applications and growing dependence on services built on application programming interfaces, or APIs, are driving a sea change in enterprise architecture, says one industry executive.

E-tailers opting for dedicated mobile sites rather than responsive design

Only 9 percent of the top 100 online-only retail stores are using responsive design, finds a recent scorecard from The Search Agency. Instead, 59 percent were using dedicated mobile sites, which loaded faster on mobile devices than their responsive counterparts, according to a recent post at Marketing Land.

Mobile is fastest growing advertising area

Mobile advertising is now the fastest growing area of global adspend, with mobile display, search and in-app ads growing six times the rate of desktop Internet advertising.

3 trends to transform enterprise mobility

It seems everyone has a crystal ball and a prediction for the next big thing in mobility, but when the analysis comes from someone actually putting their money where their mouth is, it's worth pausing to listen.

Rise of anti-social, secretly social apps presents hurdle for marketers

Mobile geolocation data has proven transformative for mobile marketers who view check-ins and in-store promotions as a boon to business. But a new mobile app could signal a sea change for mobile data collection.

Only half of enterprises have a mobile strategy, security the biggest challenge, says report

Fifty-one percent of organizations have an enterprisewide mobility strategy in place with clearly defined initiatives, while 49 percent do not, finds an Illuminas survey, commissioned by Cisco. The survey polled 400 mid-market and enterprise-IT decision makers.

Report: Cloud reliability critical to app performance

Enterprises deploying and managing mobile applications for customers or employees should be just as concerned with the cloud technology that underpins their applications as they are with the actual applications, indicates a new study.

News Scan: Walmart, Walgreens apps fail on security; Europe moves closer to universal cellphone charger; more

Check out the hottest mobile IT news for March 27, including how some companies fall short in protecting app user data, Europe's major move toward a universal cellphone charger, the investments banks are putting into mobile banking and the future of mobile data monitoring.