Biography for Molly Bernhart Walker
Molly Walker is Executive Editor of the Government Publishing Group at FierceMarkets. She writes for, edits and oversees daily editorial operations for FierceGovernmentIT, FierceGovernment, FierceHomelandSecurity and FierceMobileGovernment. She also manages custom eBook and webinar content for the Government publications. Walker previously served as Managing Editor of both the Government and Enterprise IT groups at FierceMarkets. Prior to joining Fierce, she was a Managing Editor at SourceMedia and got her feet wet with internships at FoxNews.com and USAToday.com. She lives in Northern Virginia and is based at the FierceMarkets main office in Washington, D.C.. She can be reached at email@example.com or on Twitter or LinkedIn.
Articles by Molly Bernhart Walker
Radio frequency identification, or RFID, was once seen as the future of supply chain efficiency, but these days it seems RFID's real value may be found in the storefront and not in the back room.
With such a wide variety of screen sizes on the mobile market, developers have been honing flexible mobile content strategies that adapt to an array of devices. There are plenty of best practices to ensure mobile content has the X- and Y-axis covered. But what about Z?
The proliferation of mobile applications and growing dependence on services built on application programming interfaces, or APIs, are driving a sea change in enterprise architecture, says one industry executive.
Only 9 percent of the top 100 online-only retail stores are using responsive design, finds a recent scorecard from The Search Agency. Instead, 59 percent were using dedicated mobile sites, which loaded faster on mobile devices than their responsive counterparts, according to a recent post at Marketing Land.
Mobile advertising is now the fastest growing area of global adspend, with mobile display, search and in-app ads growing six times the rate of desktop Internet advertising.
It seems everyone has a crystal ball and a prediction for the next big thing in mobility, but when the analysis comes from someone actually putting their money where their mouth is, it's worth pausing to listen.
Mobile geolocation data has proven transformative for mobile marketers who view check-ins and in-store promotions as a boon to business. But a new mobile app could signal a sea change for mobile data collection.
Fifty-one percent of organizations have an enterprisewide mobility strategy in place with clearly defined initiatives, while 49 percent do not, finds an Illuminas survey, commissioned by Cisco. The survey polled 400 mid-market and enterprise-IT decision makers.
Enterprises deploying and managing mobile applications for customers or employees should be just as concerned with the cloud technology that underpins their applications as they are with the actual applications, indicates a new study.
News Scan: Walmart, Walgreens apps fail on security; Europe moves closer to universal cellphone charger; more
Check out the hottest mobile IT news for March 27, including how some companies fall short in protecting app user data, Europe's major move toward a universal cellphone charger, the investments banks are putting into mobile banking and the future of mobile data monitoring.