Biography for Molly Bernhart Walker
Molly Walker is the managing editor of FierceMarkets' Government and Enterprise IT groups. She contributes regularly to publications in both groups. Prior to joining FierceMarkets, she was managing editor of Employee Benefit Adviser, a B2B magazine serving the insurance industry, as well as an intern at USAToday.com and FoxNews.com. When she's not exploring the nexus of business and technology, she enjoys spending time in the outdoors and cheering on her beloved Virginia Tech Hokies. She is based at the FierceMarkets main office in Washington, D.C., and can be reached at email@example.com. Follow @mollsiebee on Twitter and find her on LinkedIn.
Articles by Molly Bernhart Walker
The proliferation of mobile applications and growing dependence on services built on application programming interfaces, or APIs, are driving a sea change in enterprise architecture, says one industry executive.
Only 9 percent of the top 100 online-only retail stores are using responsive design, finds a recent scorecard from The Search Agency. Instead, 59 percent were using dedicated mobile sites, which loaded faster on mobile devices than their responsive counterparts, according to a recent post at Marketing Land.
Mobile advertising is now the fastest growing area of global adspend, with mobile display, search and in-app ads growing six times the rate of desktop Internet advertising.
It seems everyone has a crystal ball and a prediction for the next big thing in mobility, but when the analysis comes from someone actually putting their money where their mouth is, it's worth pausing to listen.
Mobile geolocation data has proven transformative for mobile marketers who view check-ins and in-store promotions as a boon to business. But a new mobile app could signal a sea change for mobile data collection.
Fifty-one percent of organizations have an enterprisewide mobility strategy in place with clearly defined initiatives, while 49 percent do not, finds an Illuminas survey, commissioned by Cisco. The survey polled 400 mid-market and enterprise-IT decision makers.
Enterprises deploying and managing mobile applications for customers or employees should be just as concerned with the cloud technology that underpins their applications as they are with the actual applications, indicates a new study.
News Scan: Walmart, Walgreens apps fail on security; Europe moves closer to universal cellphone charger; more
Check out the hottest mobile IT news for March 27, including how some companies fall short in protecting app user data, Europe's major move toward a universal cellphone charger, the investments banks are putting into mobile banking and the future of mobile data monitoring.
The BYOD phenomenon requires many IT professionals to tap into governance and technical support roles with which they may be less familiar. "Considering the multi-layered complexities around BYOD implementation, security and management, vendor technology certification seems to be a natural step," writes Will Kelly on The Mobility Hub, a Good Technology-sponsored blog.
Server backup software--something of a commodity enterprise IT product--appears to be creeping in on the greener mobile device management market. For CIOs, this may mean bundled solutions are on the horizon or a crossover product, mobile device backup/data protection, could gain popularity as vendors attempt to cross sell these solutions to the enterprise, says Nikolay Yamakawa, a 451 Research analyst.