Google, Scoutmob team for local deals alerts
Google (NASDAQ:GOOG) is adding location-based deals alerts from digital commerce startup Scoutmob to its Field Trip discovery application for Android.
The free Field Trip app, designed by Google's Niantic Labs unit, leverages data from publishers like Zagat, Food Network, TimeOut, Thrillist and Cool Hunting to help consumers identify recommended restaurants, bars, merchants and sites within their immediate vicinity, complete with local music recommendations curated by Songkick and Flavorpill. Field Trip runs in the background of Android devices; users select the local feeds they wish to receive (e.g., Architecture, Historic Places & Events, Movie Locations and Obscure Places of Interest) and determine the frequency of notifications.
Scoutmob will power Field Trip's Offers & Deals channel, notifying Android users when they approach a local restaurant or retailer running a special. Scoutmob is the first deals platform to offer bargains via Field Trip; the startup also offers its own native iOS and Android apps, and reports users have made millions of purchases at local businesses since its services launched in January 2010.
Google introduced Field Trip last fall. A version optimized for Apple's (NASDAQ:AAPL) iOS is expected in the coming months.
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