YouTube mobile traffic sees more than 6-fold increase in 2 years
Traffic on YouTube from mobile devices jumped more than six-fold over the past two years, according to Google, which owns the popular social media site.
In 2011, mobile devices accounted for 6 percent of traffic on YouTube. That number is up to 41 percent this year, CEO Larry Page was quoted as saying during Google's quarterly earnings call in a Computerworld article. The 41 percent figure includes traffic from tablets as well as smartphones.
Page described the news as "great product progress," adding that Google is "closing in on our goal of a beautiful, simple and intuitive experience regardless of your device."
As noted in Computerworld, Google and other online companies are looking for increased advertising revenue from mobile devices as the sales of PCs continue to decline.
In June, YouTube said it tripled its mobile advertising sales over the previous six months.YouTube generates about 10 percent of Google's total annual revenues, according to an estimate by Wedge Partners analyst Martin Pyykkonen quoted by Bloomberg.
Based on Google's $14 billion in sales in the latest quarter, as well as Wedge Partners analyst Martin Pyykkonen's estimate that mobile contributes between 20 percent to 25 percent to YouTube's bottom line, Bloomberg believes that mobile video ads now drive as much as $350 million in annual sales.