Focus will be on providing "enterprise-class support" for mobile data, apps, says Gartner

Over the next few years, enterprise software providers will focus more on providing "enterprise-class support" for mobile data and applications on top of existing mobile architectures, predicts market research firm Gartner.

Technologies such as enterprise mobility management (EMM) systems, mobile containers, enterprise app stores and mobile collaboration will be in high demand in the enterprise.

In fact, the Radicati Group is forecasting that the EMM market will reach over $3.1 billion by 2017. Vendors in the space include AirWatch, BlackBerry, BoxTone, Citrix, Fiberlink, Good, Kaspersky Lab, MobileIron, SAP, Sophos, SOTI, Symantec and Tangoe.

The flood of tablets and smartphones into enterprises will drive enterprise app software in new directions, forcing vendors to develop mobile app product strategies to compete in the changing marketplace, according to Gartner.

Mobile will also be a key factor in new enterprise content management projects undertaken by line-of-business managers and marketing and sales groups.

Mobility is one of the forces that make up what Gartner calls the Nexus of Forces that will drive more than one-quarter of enterprise software market revenue--or more than $104 billion --by 2017. Other forces include cloud, information and social networking.

"While there has been a great deal of excitement from the vendor community regarding cloud, information, mobile, social and other forces and technologies, adoption in organizations and businesses has yet to catch up with the hype. Adoption trends of new technologies frequently take many years before reaching maturity, stability and broad market usage. The nexus should be seen as a development and design philosophy rather than as a packaged product," comments Tom Eid, research vice president at Gartner.

For more:
- see Gartner's release
- check out the Radicati Group estimate

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