Smartphone users to total 1.75B this year, says eMarketer
Smartphone users are forecast by eMarketer to total 1.75 billion this year, while mobile phone users as a whole will total 4.55 billion this year.
Mobile phone penetration is predicted to rise from 61.1 percent in 2013 to 69.4 percent in 2017, according to eMarketer estimates.
Around two-fifths of mobile phone users will use a smartphone at least monthly this year. By 2017, smartphone penetration will approach 50 percent of mobile phone users.
"While mobile phone usage is close to ubiquitous in Western Europe, North America, and Central and Eastern Europe, people living in Latin America, Asia-Pacific and the Middle East and Africa--especially those in low-income countries with widespread rural populations and vast terrains--will be less likely to own and use a mobile phone or smartphone," says eMarketer.
Close to half of mobile phone users will use their mobile device to go online monthly in 2014. That percentage is expected to surpass 50 percent next year.
"Mobile data network expansion--especially in areas outside of urban centers in emerging markets with rising middle classes--and the adoption of smartphones and feature phones with internet capabilities will fuel growth of the mobile phone internet consumer base," explains eMarketer.
"We estimate that the total number of mobile phone internet users will rise 16.5% in 2014 and maintain double-digit growth through 2016," it adds.
- check out the eMarketer report
Mobility on the move in China
Today's smartphones are data hogs
Smartphone users fret about privacy