SMBs' mobile presence lagging
Most small- to mid-sized businesses (SMBs) in the United States don't have mobile-friendly communications and services for customers. Fifty-nine percent of U.S. SMB websites aren't set up for customers to research and make purchases on their mobile devices.
Sixty percent of SMBs' websites cannot be viewed on the iPhone, 65 percent can't be viewed on the Samsung Galaxy S and 87 percent of them lack support for viewing on the fourth generation iPad, according to a new report from web services firm hibu. The company audited 1,000 U.S. SMBs' websites across 10 different industries to assess mobile usability.
Only 12 percent of the SMBs surveyed supported viewing on all three tested devices, finds hibu.
"Hotels and [bed-and-breakfasts] have the most number of mobile-friendly websites, while building construction websites have the least," write report authors.
Hotels and B&Bs had more than three times as many websites that supported viewing on the iPhone 5 or Galaxy S. Following lodging, the most mobile-friendly industries were restaurants, with 52 percent of websites mobile enabled, and taxi and limo services, with 44 percent of websites mobile friendly, finds hibu.
While mobile-friendly websites are one area of SMB focus, mobile apps are another. Bizness Apps, a mobile marketing services company, recently released its own findings and an infographic on which businesses are making apps part of their mobile strategy.
"In terms of the most popular industries creating mobile apps for their businesses, restaurants came first, with a 22 percent likelihood, followed by professional services, which includes lawyers, retailers, accountants, and doctors," writes Bizness Apps founder Andrew Gazdecki in a recent blog post on Business2Community. "Fitness clubs come third."
- download the hibu report (.pdf)z
- read a blog post related to the infographic on Business2Community
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