News Scan: Microsoft beefs up Windows Phone security; Verizon closes $130B deal with Vodafone; more
>> Microsoft to beef up enterprise security with next Windows Phone update
Microsoft is planning to offer new enterprise security features in the next update to its Windows Phone operating system, due out later this spring, IDG News Service reports. The update will add new security features, such as signed and encrypted secure/multipurpose Internet mail extensions and automatic use of a virtual private network client when an employee attempts to access enterprise resources, the report adds, citing Joe Belfiore, Microsoft's corporate vice president. Microsoft will also support enterprise Wi-Fi systems using encryption, enhanced mobile device management, and certificate management to enroll, update and revoke credentials for authentication, Belfiore said. Read more on the Windows Phone upgrade
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>> Verizon closes $130B deal to buy the rest of Verizon Wireless from Vodafone
Verizon closed on its deal to buyout its Verizon Wireless partner Vodafone for $130 billion. Verizon issued around 1.3 million common shares to shareholders of Vodafone as the stock portion of the consideration for Vodafone's 45 percent indirect interest in Verizon Wireless. Verizon said it used proceeds from capital markets transactions, as well as $6.6 billion it borrowed, for the cash portion of the consideration. Read more on the Verizon-Vodafone deal.
>> Mobile web/video optimization, DPI investment to reach $5B by 2019
Fueled by the explosion of mobile data usage, web and video optimization and deep packet inspection (DPI) investment is forecast by ABI Research to reach $5 billion by 2019. Video and web optimization vendors, such as ByteMobile, Openwave Mobility and Vantrix, provide technology to improve mobile user experience and network performance. DPI vendors, such as Sandvine and Astellia, provide data packet intelligence and enable mobile operators to ensure quality of service at peak times, explains ABI. Read more on mobile web/video optimization and DPI.
>> P&G scores in Super Bowl, Olympics mobile social campaigns
Procter & Gamble (P&G) is creating mobile social campaigns that are relating to consumers on an emotional level, judges a report by Mobile Marketer. The firm successfully tapped into audiences during the Super Bowl and the Olympics. For example, P&G's Olympics hashtags had the highest percentage of positive reaction among Olympics sponsors. "In both examples, P&G created campaigns that consumers could relate to on an emotional level and want to share with their social networks, thereby help it to build awareness and loyalty for its brands," the report notes. Read more on P&G's mobile social campaigns.
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>> UK consumers warm to product purchases on smartphones
Around 42 percent of UK consumers have used their smartphone to buy products, according to a survey conducted by OnePoll on behalf of Cheil Worldwide. Seven out of 10 respondents used their phones to make purchases and compare prices. More than one-third went to mobile price comparison sites, and 17 percent visited individual retailers' mobile sites, according to the survey reported on by eMarketer. More than half of respondents said that they used their phones while in stores to compare prices, gather information about products and take photos of products. Read more on the UK mobile consumer survey.
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