News Scan: Amazon dominates in mobile paid search; FCC's new speed-test iOS app; more
>> Amazon beats Walmart in mobile paid search by huge margin
Amazon generated 82.6 million mobile paid search impressions last month, according to data from AdGooroo cited by Mobile Marketer. By contrast, Walmart only generated 6.6 million mobile paid search impressions, putting it 20th in terms of mobile paid search advertising. This huge gap highlights how brick-and-mortar retailers are reluctant to spend money on mobile advertising, observes the publication. Read more about the AdGooroo data.
>> FCC offers free speed test app for iOS devices
The Federal Communications Commission is now offering an app for iOS device users to test their mobile data speeds and report the speeds to the FCC, the agency announced at the Mobile World Congress. The FCC began offering the app for Android users in November. The app is an expansion of the public-private Measuring Broadband America program set up to measure broadband speeds through the United States. Read more on the FCC's mobile app.
>> Almex develops ruggedized tablet for mining, other hostile work environments
Almex unveiled at Mobile World Congress this week a ruggedized tablet for use in mines, factories and other demanding environments, eWeek reports. The company sells equipment to assemble conveyer belts in remote locations for mining and other industrial uses, and developed the tablet for use in the field. The tablet has a magnesium frame, sealed gaskets to keep out contaminants and other features designed for difficult environments. Read more on the Almex tablet.
[Read more on tablets: It's a mobile world after all | Tablet production to grow 25% this year, predicts IHS]
>> Sierra Wireless unveils Linux-based platform for M2M apps
Sierra Wireless has unveiled a Linux-based platform called Legato for development of machine-to-machine apps. Legato integrates Wind River Linux with an M2M application framework and tools. The platform "makes M2M application development quicker, easier and more flexible by providing a tested and validated solution on an established, well-supported open source foundation with built-in connectivity, security and management," the company says. Read more on the Legato platform.
[More on Sierra Wireless: Mobile M2M module market jumps 10% in first half, says Infonetics | Sierra Wireless launches next-gen AirPrime M2M module]
>> BlackBerry launches two new handsets, BES 12
Despite the disaster of its Z10 handset launch last year, BlackBerry is again forging ahead with two new mobile handsets, Wireless Week reports. BlackBerry unveiled a follow-up to its Q10 keyboard-based smartphone, the Q20, and a lower priced version of its Z10 phone, the Z3, for customers in emerging markets. In addition, the firm introduced the next iteration of its popular BlackBerry Enterprise Server (BES) platform, the BES 12, which unifies BES 10 and BES 5 into one platform, the report explains. Read more on Blackberry's new products.