Transportation firms adopt mobile apps to reduce cost, increase productivity
The transportation sector is increasingly using mobile apps to reduce costs and improve worker productivity, customer engagement and brand loyalty, according to a report by FeedHenry and VDC.
A full 37 percent of 318 IT pros in the transportation sector said that reduced operational cost was the most important metric to measure the benefits of mobile solutions, followed by improved worker productivity at 33 percent, more accurate real-time tracking at 32 percent, competitive differentiation and advantage at 30 percent and finally, faster decision making at 29 percent.
The survey finds that the transportation sector is taking a long-term strategic approach to integrating mobile technology into their operations.
Cloud computing and new software tools are enabling transportation firms to open up their proprietary IT systems to a range of mobile devices, the report notes.
The "next generation mobile app platforms that use the cloud as a data abstraction layer can help to overcome these technical barriers and that organizations with a strong mobile mindset will benefit by using these platforms to create nimbler and more user-friendly applications that improve operational efficiency," says VDC.
Around 30 percent of respondents said that they are developing their own mobile apps internally. This percentage is expected to increase because the use of cloud to connect mobile apps to backend systems reduces costs and development time, the report observes.