Next up: Smartphones that know how you feel

Those who wear their heart on their sleeve soon may not have to, as apps are being developed that would enable smartphones to gauge how someone feels.

That's right, leave it to technology to be able to tell you what you already know--or should know. According to an article at CIO, a new startup called Affectiva has launched a software developer kit for its emotion-tracking technology. Actually, the app has a more useful purpose in mind--helping marketers and product developers gauge your response to stimulation, and to be able to react to those responses.

"The company claims that it's possible to assess the effect that advertising or branding have on a person if you analyze that person's facial expressions through the camera of a mobile device," the article notes.

The idea of emotion tracking is not new of course, but it seems to be getting strong interest. The CIO article also notes that another startup, Emotient, has recently received an additional $6 million in funding to further develop its facial-recognition emotion-sensing technology.

"The Emotient system watches and analyzes facial expressions to determine seven emotions: joy, surprise, sadness, anger, fear, distrust and contempt, and also the general mood of people--whether they're broadly happy, unhappy or somewhere in between," the article explains.

The ultimate goal of the tech for retailers: to be able to better understand how consumers feel about products while shopping, CIO concludes.

For more:
- check out the CIO article

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