Asia-Pacific enterprise mobile collaboration market to take off, predicts Frost

The total number of active users in the Asia-Pacific enterprise mobile collaboration services market is estimated by Frost & Sullivan to be $1.12 million in 2013 and forecast to increase at a compound annual growth rate of 21.4 percent through 2018.

Fueling the growth is the increasing number of mobile and remote workers in the region. To tap into this workforce, unified communication (UC) vendors and cloud providers are increasingly offering subscription models, from basic mobile collaboration packages with email, calendar, contact and instant messaging (IM)/presence to advanced cloud-based mobile collaboration services including voice and video conferencing, explains Frost & Sullivan.

What is holding back the cloud-based market is the widespread deployment of premise-based infrastructure among large Asia-Pacific enterprises.

But Jessie Yu, Frost & Sullivan's information and communication technologies industry manager, believes that "cloud-based enterprise mobile collaboration services will soon gain traction due to the improved security and lower upfront investment requirement. Many organizations have started adopting hybrid mobile UC collaboration solutions--keeping the core UC infrastructure on premise and moving other UC applications such as IM/presence and conferencing to the cloud."

In addition, the market is expected to move toward integrated mobile communications services--such as IM/presence, unified messaging, as well as audio, video and web conferencing--because of the cost savings and improved use experience, particularly for small and medium-size businesses.

Yu recommends that service providers "fine-tune their licensing strategies to cater to new use cases and innovative ways of working. They must also offer solutions that enable flexible deployment and consumption, dynamic business process integration, and easy access from any endpoint to succeed in the Asia-Pacific market."

For more:
- check out the Frost & Sullivan release

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