News Scan: Muscle Milk muscles in on mobile ads; BYOD not worth the risks; more
>> Muscle Milk muscles in on mobile advertising
Muscle Milk is using mobile advertising to target sports fans during the NCAA March Madness basketball tournament, Mobile Marketer reports. The campaign, which is being run within theScore's mobile properties, targets fans who are relying on their mobile devices to follow the results of the tournament. Brands "obviously like integrating during major tent poles around sporting, so March Madness is one of the big ones and it's a very mobile-centric event for us," says Ethan Ross, senior vice president of global sales at theScore. Read more on Muscle Milk's NCAA mobile ad campaign.
[More on mobile advertising: Mobile to account for more than 50% of paid ad clicks | Mobile ads are not your father's online ads]
>> BYOD is not worth the risks for small businesses
The short-term savings small business experience from BYOD are far outweighed by the security risks, such as an employees downloading malware on to the corporate network or losing devices with corporate data onboard, judges Adam Levin, a Forbes contributor. "There are too many variables, and any personal device that connects to the company network where sensitive data is accessible has to be considered a liability, be it a phone, tablet or computer," writes Levin. He recommends that small firms adopting BYOD train employees, ensure their devices have up-to-date security, and limit access to sensitive data. Read more on Levin's BYOD assessment.
>> I/O module market declines in 2012, says IHS
The market for input/output (I/O) modules, which include wireless and wired industrial control systems, dropped 1.4 percent to $7.2 billion in 2012, according to the latest stats from IHS Technology. The market for I/O modules used in programmable logic controllers, which control facilities such as nuclear power plants, fell by less than 5 percent. IHS cited weak demand for machinery in major markets as the reason for the decline. At the same time, the market for I/O modules used in distributed control systems, which are used to control manufacturing processes, increased at less than 2 percent. IHS predicts that demand for I/O modules will recover, increasing at an average annual growth rate of 6 percent through 2017. Read more on the IHS I/O module market analysis.
>> Burger King launches mobile payment apps
Burger King has joined the growing number of fast food chains that have launched mobile apps with a mobile payment option, which will be available in all 7,000 U.S. restaurants in a few months, Bloomberg reports. Developed by Tillster, Burger King's mobile app will give customers coupons, nutrition information and a virtual card to make payments. "What younger consumers are looking for is the ability to use their phones to do everything. The cell phone has replaced the wallet," Darren Tristano, executive vice president at Chicago-based Technomic, tells the newswire. Read more on Burger King's mobile app.
[More on mobile payments: Best Buy, 7-Eleven shut down NFC capabilities at stores | Biometrics: Mobile payments' new challenger]
>> China's Alibaba pumps $215M into Tango messaging app
Chinese e-commerce firm Alibaba is investing $215 million in mobile messaging app firm Tango, Reuters reports. In exchange, Alibaba will get a minority stake and a seat on the board of Tango, which has 200 million registered users and 70 million active users. In total, Tango raised $280 million from new investor Alibaba and existing investors Access Industries, Draper Fisher Jurvetson and Yahoo co-founder Jerry Yang. Read more on the Tango funding.
[More on mobile messaging: Brands and ad agencies jockeying over data ownership | BBM coming to Windows Phone, Nokia X]