News Scan: What's the next mobile craze?; Heartbleed bug in BES 10 plugged; more

>> Home screen customization apps are the next mobile craze, says FT

The next mobile craze will be home screen customization apps, says the Financial Times. "Hundreds of millions have already downloaded these 'super-apps', which range from changing wallpaper and icon design to a more radical reimagining of how smartphone software should work, personalized to individual users, by time and place," the newspaper explains. Global use of these apps for devices running Android has increased more than tenfold in the past year, according Flurry stats cited by the newspaper. Read more.

[More on mobile apps: 3 ways the Z-axis gives mobile content more than just depth | LinkedIn expands mobile app portfolio, mobile partnerships]

>> BlackBerry released BES 10 security patch to plug Heartbleed bug

BlackBerry has issued a security update for its BlackBerry Enterprise Service 10 (BES 10) mobile platform to plug the Heartbleed bug in OpenSSL software used in Apache Tomcat that operates within the BES BlackBerry Work Connect Notification Service, according to a CIO report. The BES flaw "could have allowed a potentially malicious user to obtain sensitive information," CIO quotes BlackBerry as saying.

[More on BlackBerry: Mobile device management and containerization | T-Mobile offers BlackBerry customers credit]

>> Mobile firms to see surge in marketing budgets this year, says IDC

Firms that derive their revenue primarily from mobile, cloud, social or big data analytics--so-called third platform companies--will see marketing budgets increase six times greater than the rest of the tech industry, predicts IDC. A recent IDC survey of senior marketers at tech companies found that two-thirds are expecting budget increases for 2014. Additionally, IDC forecasts that marketing budgets within the technology industry will increase between 1.5 percent and 2.5 percent in 2014. Read more.

[More on mobile marketing: Report: Facebook ramps up mobile ad network | Marketers need to adopt mobile-unique approach to mobile ads]

>> Mobile operators upping investment in deep packet inspection

Mobile operators are increasingly investing in deep packet inspection (DPI) software to manage traffic and support new pricing and service offerings, says Infonetics Research. "We're seeing continued interest in embedding DPI functionality in applications such as security, video optimization, and revenue and service assurance, which is driving demand for embedded solutions that provide advanced packet classification," says Shira Levine, directing analyst for service enablement and subscriber intelligence at Infonetics. Overall, operator spending on DPI increased 23 percent year-over-year to $728 million in 2013 and is forecast by Infonetics to top $2 billion in 2018. Read more.

[More on DPI: Mobile operators fuel DPI market growth, says Infonetics | Bell Canada's use of deep packet inspection triggers complaint over privacy]

>> As VoLTE gains traction, IMS becomes viable alternative to UC in the enterprise

As voice-over-LTE, also known as VoLTE, gains traction, IP multimedia subsystem, or IMS, is becoming a viable alternative to unified communications for medium to large enterprise communications, says ABI Research. "IMS benefits from the Telcom VoLTE scale, but needs the IT economies of the cloud to scale down for medium and large enterprise. IMS has the potential to work across session control, call servers, APIs for enhanced network interaction, voice, video conferencing, and RCS to name a few, but in order for it to be successful, IMS needs to scale down for the enterprise," says ABI analyst Sabir Rafiq. Read more.

[More on IMS: Enterprises look to one operator to provide both mobile, fixed-line services | VoLTE deployment to spur investments by firms, mobile operators]