Keller Williams gets real with mobile app for realtors, home buyers

SAN FRANCISCO-- Real estate firm Keller Williams International wanted to build a mobile app that would provide rapid access to essential information for its agents and an ongoing communications channel between the agents and their clients, explained Cary Sylvester, vice president of technology innovation and communications with Keller Williams, at a CITE Conference session on Tuesday.

The real estate firm decided to develop a responsive design app for the agents, so that they could get immediate access on their mobile device to information needed quickly, such as contact lists and closing dates and location.

In addition, Keller Williams worked on two native mobile apps for the home buyers and sellers--one for an Android device and one for an iOS device--which can be downloaded from the Keller Williams website or the website of the real estate agents, who are independent businesspeople. The app can be rebranded for the individual agent, Sylvester told FierceMobileIT after the session. Keller Williams used Smarter Agent to develop the mobile apps, she added.

One of the features on the consumer app enables potential home buyers to draw an area on a map with their finger to indicate the preferred location for the new home, Sylvester said. The realtor can then access that information and look for houses in that area.

For the realtors, the mobile app links into a new system that Keller Williams set up to centralize the lead generation process and to alert agents when leads come in. This has helped reduce the backlog of unreturned calls, Sylvester explained.

The mobile app helps the realtor "all the way from trying to find that next home buyer or seller through the marketing, the sale of the property, the closing process and the follow-up," Sylvester said.

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