News Scan: Pepsi shuns Android; Fugitive McAfee pushes secure messaging;

>> Pepsi shuns Android, embraces iOS in latest mobile ad campaign

Pepsi is shunning Android users and focusing its mobile advertising efforts on iOS users, reports Mobile Marketer. Pepsi's latest iOS effort includes the use of mobile games and videos to promote its Wild Cherry soda on the platform's devices. "In 2011 and 2012, we used to see brands and agencies focus on iOS devices, but today it's very rare to see a campaign that's not on both iOS and Android," says Mahi de Silva, CEO of Opera Mediaworks. Read more

[More mobile ads: Google breaks up a mobile app set | Facebook thanks mobile for ad revenue boost while Google struggles]

>> International fugitive McAfee pushes secure mobile messaging app

John McAfee, founder of the eponymous anti-virus firm and international fugitive, is pushing a new messaging app called Chadder that keeps messages secure through key server encryption, reports PC World. A version is available for Android and Windows Phone, with an iOS version coming in the near future. "The app appears to be in extremely rough shape, not even deserving the 'beta' tag that the developers use in their description," judges Jared Newman with PC World. Read more

[More on McAfee: McAfee is history, says Intel chief | John McAfee's escapade: Performance art, telenovela or the big screen?]

>> DAS market revenue reached $2B in 2013, predicts Infonetics

Worldwide distributed antenna system (DAS) revenue totaled $2 billion last year, up a modest 2 percent over 2012, and shipments totaled 1.2 million DAS nodes, according to the latest stats from Infonetics Research. DAS equipment provides wireless service to a specific area or building and is attractive for sports venues, transportation systems, shopping malls and hotels. Infonetics forecasts global DAS market revenue will increase at a 3 percent compound annual growth rate through 2018, when it will top $2.3 billion, and node unit shipments will pass the two million mark. Read more

[More on DAS gear: In-building wireless gear market to reach $8B in 2019, predicts ABI | RFID research promises improved range, accuracy with fewer antennas]

>> Nike top performer on health and fitness apps, despite FuelBand shutdown

Despite its decision to shut down its FuelBand hardware business, Nike is forging ahead with health and fitness apps, observes Strategy Analytics. Nike is the top performer when it comes to health and fitness apps, the market research firm judges. "Nike's move away from hardware will not affect its pursuit of software dominance in the health & fitness space, but rather open doors in becoming a third party developer to other companies' wearable devices," Adam Thorwart, Strategy Analytics' senior research associate for application ecosystem opportunities. Read more

[More on Nike: Nike cuts loose most of FuelBand team | 'Robust selection' of apps will be key to enterprise adoption of smart wearables, says IDC]

>> ADAS market to reach $18.2B this year, says Visiongain

The market for automotive advanced driver assistance systems (ADAS), such as park assistance, rear-view cameras and adaptive front lights, are forecast by Visiongain to reach $18.2 billion this year, up from $16.5 billion last year. Visiongain expects the market for automotive ADAS to record double-digit growth through 2024 "as ADAS becomes an increasingly strong product differentiator and assists in the development and acceptance of autonomous self-driving cars." Read more

[More on ADAS: Ethernet in-vehicle networking to reach 40% penetration rate by 2020 | Auto makers integrate wearables]