News Scan: iPhone 5s top seller in U.S.; BES 10 gets thumbs up; more

>> iPhone 5s is top seller at all major U.S. wireless carriers

Apple's iPhone 5s is the top seller at all major U.S. wireless carriers and in a number of global channels as well, notes Canaccord Genuity. As a result, the investment firm is increasing its target price for Apple stock to $660, reports AppleInsider. Apple's stock price topped $600 earlier this week in response to positive financial news from Apple, but the price dipped to $592 as of mid-Thursday trading. Read more

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>> BES 10 takes top prize in lowest TCO, says Strategy Analytics

The BlackBerry Enterprise Service 10 (BES 10) has the lowest total cost of ownership (TCO) among enterprise mobility management (EMM) platforms, judges Strategy Analytics. "The pricing offered by BES 10 creates a lowest-cost migration path from a TCO perspective. We attribute this to multiple factors, including the BES License Trade-up program, the impact of BlackBerry Software Assurance across its Advanced, Priority and Premium support categories, and new tiered support categories," says Andrew Brown, executive director for enterprise research at Strategy Analytics. Other EMM vendors examined by the market research firm were AirWatch, Citrix, Fiberlink, Good Technology and MobileIron. Read more

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>> App monetization platform appnext buys AppHome for $2.5M

Appnext, an app monetization and distribution platform, has acquired AppHome, a developer of social apps and games, for $2.5 million. Appnext plans to integrate AppHome's proprietary technology into its platform, enabling developers to create and manage a native ad platform and providing additional monetization tools using the application programming interface. "It's AppHome's technology which lets us create an open access API to our platform, and enables each of our partners to develop unique monetization tools around our app promotion engine," says Elad Natanson, founder of appnext. Read more

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>> Focus on the Kodak moments, not social media, Yahoo advises marketers

Mobile advertisers need to target contextually relevant moments, instead of relying on social media engagement, to attract consumers, advises Patrick Albano, vice president of social, mobile and innovation sales at Yahoo, according to a report in Mobile Marketer. Albano says that photography should be the key area of investment for mobile advertising. "The bottom line is that there is also this idea that for this group, moments still matter, and I think there's a tendency in marketing today to overdo engagement," says Albano. Read more

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>> Revenues from A2P SMS to increase, predicts Juniper

Revenues from application-to-person (A2P) SMS--defined as messages sent both to and from an application--are forecast by Juniper Research to total almost $60 billion by 2018, up from $55 billion in 2013. "The reach and reliability which SMS affords organisations looking to contact customers and employees remains far greater than many other forms of communication," the market research firm observes. Read more

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