AirWatch, Citrix, Good, IBM and MobileIron top Gartner's EMM Magic Quadrant

AirWatch, Citrix, Good Technology, IBM and MobileIron have been named as leaders in Gartner's Magic Quadrant report for the enterprise mobility management (EMM) market.

AirWatch, Citrix, Good Technology and MobileIron are repeat top performers, while SAP slipped to the sole challenger position. IBM acquired Fiberlink, boosting Big Blue from the visionaries into the leaders quadrant.

This year, Gartner expanded the focus on the Magic Quadrant report from mobile device management (MDM) to EMM, reflecting a shift in the market to broader enterprise mobility offerings that include application and content management, notes an article by MSPmentor, which obtained a copy of the Gartner report.

EMM products are an "evolution from previous generation MDM products that lacked application and content management. IT organizations and service providers use EMM suites to deliver IT support to mobile end users and to maintain security policies," Gartner explains.

In the visionaries quadrant, Gartner places SOTI, Symantec and Sophos. Niche players include Absolute Software, BlackBerry, Globo, LANDesk and Tangoe.

Gartner identifies a number of trends that will impact the development of the EMM market: EMM customers moving to end-user computing, EMM focal point shifting to data and unified endpoint management, increasing use of mobile application management to get control of app proliferation and greater use of software as a service.

"As enterprises' use of mobility becomes increasingly complex, their requirements to protect data and support users will become more complex as well," Gartner concludes.

For more:
- check out the MSPmentor article
- see Gartner's 2014 EMM Magic Quadrant report (reg. req.)

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