News Scan: Google warning could hit mobile search; Wi-Fi standard raises access point prices; more

>> Google warning label could hit mobile search

Google's new warning label about mobile searching could lead to a 60 percent drop in brands' mobile clicks, predicts Brian Klais, CEO of Pure Oxygen Labs. Last week, Google began placing a "searcher beware" label on mobile search listings with an irrelevant redirect, explains Mobile Marketer. "Pages that have this warning attached to it are going to see a decrease in click through of at least 30 percent and maybe up to 60 percent," says Klais. "By forcing mobile users to have to make the decision, it is going to decrease click traffic because anytime you introduce friction, make them think, it forces them to keep looking," he adds. Read more

[More mobile search: Google sees dramatic drop in mobile search ad revenue share | Alibaba's joint venture seeks to upend China's mobile search market]

>> New Wi-Fi standard spurs sales price rise for access points

The average sales price of wireless local access network (WLAN) access points is on the rise, driven by the new Wi-Fi standard 802.11ac, says Infonetics Research. "While WLAN growth slowed last quarter, pricing across all access point types rose for the first time in three quarters. This is an emerging positive sign that 802.11ac is slowly starting to change the trajectory of the market and will drive renewed revenue growth over the coming quarters," notes Matthias Machowinski, directing analyst for enterprise networks and video at Infonetics. Read more

[More on Wi-Fi: World Cup to drive mobile video usage worldwide | Smartglasses increasingly using Wi-Fi]

>> Touch panel glass makers look to sapphire for salvation

Makers of touch panel cover glass are turning to sapphire technology to spur a sagging market, according to NPD DisplaySearch. "There has been fierce competition in the cover glass market due to the market maturity of major applications. As sapphire's popularity rises, and as it is adopted in premium smartphones, slowing growth will be mitigated," predicts Calvin Hsieh, research director for NPD DisplaySearch. Read more

[More touch panel displays: TechNavio: Mobile device semiconductors, touch panel displays to see healthy growth | Touchscreen supply chain shifting under Apple's influence]

>> Auto infotainment market to growth at 12.3% CAGR through 2018

The automotive infotainment market is forecast by TechNavio to increase at a healthy 12.3 percent compound annual growth rate (CAGR) through 2018. The top 12 automotive infotainment firms, according to TechNavio, are Alpine Electronics, Continental, Denso, Harman, Panasonic, Pioneer, Bose, Blaupunkt, Delphi Automotive, Fujitsu Ten, Garmin and Kenwood. Read more

[More on infotainment: Apple late to the smartphone-vehicle integration party | Auto makers integrate wearables]

>> Mobile search to produce 73B calls to firms in 2018

Mobile search will produce 73 billion calls to firms in 2018, up from 30 billion in 2013, predicts BIA/Kelsey. This expected jump in calls will create an opportunity for local media companies. Around $65 billion is spent annually on localized ads to generate calls to businesses, according to BIA/Kelsey. "There's a shift underway in the tech and media worlds marked by a tighter embrace of phone calls as a lead form for paying advertisers," says Michael Boland, senior analyst and vice president of content at BIA/Kelsey. Read more

[More on mobile search: Rumor: Mayer wants Yahoo to be default search on iPhones | Mobile search gets local]