Salesforce plugs into enterprise wearables market with Salesforce Wear

Enterprise use of wearables is expected to accelerate over the next few years. Market research firm ABI Research is forecasting that the enterprise wearables market will generate $18 billion in revenue by 2019.

To tap into that growing market, customer relationship management--or CRM--software giant Salesforce.com is launching Salesforce Wear, CRM software and developer tools for wearable devices.

"Perpetually connected wearables will enable workers, partners and customers to experience new levels of immediacy, simplicity and context in their mobile computing experiences. Wearables aren't just a consumer phenomenon; they have the potential to change the way organizations and workers conduct business," comments Forrester Research analyst J.P Gownder.

Salesforce is partnering with ARM, Fitbit, Google Glass, Pebble, Philips, Samsung, Thalmic Labs and other wearables vendors as part of the Salesforce Wear initiative. Devices that will be compatible with Salesforce Wear include Google Glass, Samsung Gear smartwatch, Android Wear smartwatch, Fitbit health and fitness wearables, Pebble smartwatch, MYO gesture control armband and Bionym Nymi ID authenticator wristband.

"Wearables will enable salespeople to be more connected to the digital world while being more present in the real world. Checking a mobile phone or opening a laptop during a meeting can be a distraction. A quick update right from the wrist can provide the necessary information without losing focus," Salesforce explains in its release.

Salesforce is also launching Salesforce Wear Developer Pack to enable app developers to create enterprise apps specifically for wearables that connect to the Salesforce1 mobile app platform. Wear Developer Pack is now included with all user licenses of Salesforce CRM and Salesforce Platform.

The developer pack includes a number of reference apps. These apps include a reporting tool to enable a call center manager to check call volume and other details from a wearable device, explains a report by The Wall Street Journal. Another reference app enables a salesperson to view information about potential clients they are about to meet. Yet another reference app enables a worker to use Google Glass to access machinery repair history on an oil rig, the report notes.

Salesforce Wear is part of the CRM giant's effort to target enterprise mobile apps market. In an exclusive interview with FierceMobileIT, Clarence So, executive vice president of mobile strategy at Salesforce, explains that "for every one of our customers, mobile strategy is in the top three in terms of their agenda, certainly for the CIO and in many cases for the CEO because the CEOs are working in new ways. They want to run their business from their phones. They want to make decisions and act on things in micro-moments while they are standing at Starbucks or with a two-minute downtime."

To satisfy those customers, Salesforce launched its Salesforce1 last fall. "What we managed to do was re-deliver everything you have come to know and love about Salesforce onto phones and tablets," So relates.

For more:
- check out the Salesforce release
- read The Wall Street Journal article

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