News Scan: Wienermobile mobile app; App developers get mobile; more

>> Oh, I wish I were an Oscar Mayer Wienermobile…

Kraft Foods' Oscar Mayer brand is extending the reach of its iconic Wienermobile using a mobile app that enables consumers to engage with the vehicle virtually. "The app is an iOS and Android-compatible platform that allows fans to find out when the vehicle is within their city limits, add the Wienermobile to their photos and engage in a first-person Wienermobile racing game," says Tom Bick, senior director of integrated marketing and advertising at Oscar Mayer. Read more

[More on mobile marketing: Sen. Franken's anti-stalking bill could restrict location-based mobile advertising | Social media giants embrace mobile advertising with gusto]

>> App developers focused on mobile apps, particularly for the enterprise

Around half of app developers are spending their time on mobile apps, mostly for the enterprise, according to a survey conducted by Evans Data cited in a ReadWrite article. There are around 19 million software developers worldwide, and 8.7 million of them are writing mobile apps. "Mobile development is becoming ubiquitous thanks to the prominence of mobile devices as the preferred client in both enterprise and consumer environments," explains Janel Garvin, CEO of Evans Data. Read more

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>> MDM, mobile apps are top strategic technology trends in China

Mobile device management and mobile apps are two of the top 10 strategic technology trends for Chinese enterprises this year, judges Gartner. "The growing variety of devices, computing styles, user contexts and interaction paradigms will make managing this diversity a priority strategic initiative for enterprises CIOs," the market research firm explains. "Enterprises are gearing up efforts on mobile applications and early adopters, including banks and airlines, have introduced mobile apps for consumers or employees, such as mobile banking, self-check-in services and in-cabin services," the firm adds. Read more

[More on China: China Mobile could be looking to buy US carrier | Alibaba's joint venture seeks to upend China's mobile search market]

>> South African tablet market to grow at 13.5% CAGR

The tablet market in South Africa is forecast by IDC to increase at a compound annual growth rate of 13.5 percent, reaching 3.1 million units in 2018. "The rationale behind this positive outlook is the decreasing prices of tablet devices and the growing middle class in South Africa," says IDC. Tablet growth is expected to put downward pressure on the notebook market, which is forecast to decline at a 1.8 percent CAGR, dropping to 1.5 million in 2018. Read more

[More on Africa: Amazon Appstore for Android expands to nearly 200 countries | Why Africa may be the next big enterprise mobility market]

>> Automakers increasingly incorporate wearables

Next year, automaker Hyundai plans to begin supporting the use of Google Glass for its Hyundai Genesis, according to market research firm ABI Research. General Motors, Volvo, Nissan, Mercedes and BMW have demonstrated the use of smartwatches in their vehicles. "Many still remain skeptical of wearables in the car; however, ABI Research feels that as wearables are physically worn by the driver, specific applications such as wellness are quite compelling and offer drivers something quite unique. Assuming their success in the consumer market, ABI Research believes by 2023 as many as 23 million cars will support smartwatch integration," says Filomena Berardi, ABI senior analyst. Read more

[More on wearables: Watch out Samsung and Pebble, here comes Android Wear and iWatch | Salesforce plugs into enterprise wearables market with Salesforce Wear]