Mobile users are very impatient with slow apps, study says
A majority of mobile users are impatient and will delete your slow app, according to a study conducted by AppDynamics and the Institute of Management Studies (IMS) at Goldsmiths of the University of London.
The study revealed just how quickly users will ditch a company's service or product if the mobile app isn't fast or efficient enough. A whopping 86 percent of people surveyed had deleted a mobile app in the past due to poor performance, and one in three people would change their bank if their institution's mobile app wasn't up to par.
The study was based on a survey of 1,000 U.K. and 1,000 U.S. adults conducted by OnePoll on behalf of AppDynamics and four case studies prepared by Chris Brauer, a senior lecturer at IMS.
So what happens if a company gets it right?
The study shows that 30 percent of respondents would spend more money with an organization that had a good mobile app and 29 percent would shell out bigger bucks for a company with a top-performing mobile app.
"With Forrester analysts projecting U.S. mobile commerce sales alone to top $100 billion in 2014, our study underlines the importance of well performing apps," says Tom Levey, technical evangelist at AppDynamics.
Bottom line: Your business may be missing out on mobility money if your team isn't dedicated to crafting topnotch mobile apps.
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