BYOD pushes enterprises toward mobile app management

BYOD is pushing enterprises toward application management and away from device management, judges ABI Research senior analyst Jason McNicol.

Right now, mobile device management, or MDM, products compromise more than 60 percent of enterprise mobility product users. In five years, however, MDM will drop to only 30 percent of enterprise mobility users, while mobile application management, or MAM, will make up more than a 60 percent share, predicts ABI.

"MDM is a tool being reserved more for corporate-liable devices, while MAM is a mobility solution for the masses, or employee-owned devices associated with BYOD. For employees to embrace enterprise mobility initiatives and more importantly policies, more flexible yet secure solutions are mandatory. Hence the growing demand in MAM solutions," says McNicol.

ABI breaks down MAM vendors into three groups. The first group consists of vendors like App47 and Apperian, which focus on app stores and app development platforms. The second group is made up of vendors like Mocana, IBM's Fiberlink and VMware's AirWatch, which provide more comprehensive app solutions and mobile services. The third group includes workspace management product vendors like AT&T Toggle and Citrix.

"MAM has evolved from a MDM side-kick role to a more important, central role for enterprise mobility. Impacting this shift is the growing integration of security in MAM solutions. Initially MAM was more focused on app development and deployment tools with limited attention to security. Now, app security is just as important as usability and scalability. These advances in security have really aided the MAM evolution and growing market acceptance," says McNicol.

Reflecting this shift, a number of leading analyst firms have shifted their market analysis from MDM to EMM vendors. For example, as reported by FierceMobileIT, Gartner's Magic Quadrant report shifted its focus this year from MDM to EMM to take account of the shift in the market to broader enterprise mobility offerings that include application and content management.

For more:
- check out ABI's release
- Gartner's 2014 EMM Magic Quadrant report (reg. req.)

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