News Scan: Canadian CIOs support BYOD to keep the younger workforce happy; Facebook offers marketers new way to monitor consumer behavior across devices; more
>> Facebook offers marketers new way to monitor consumer behavior across devices
Facebook launched a new metrics and reporting feature this week designed to help marketers understand consumer buying habits as they switch back and forth between their mobile devices and desktop computers. Data will include different types of customer conversions like app downloads and actual sales, as well as granular information on type of device used and its manufacturer. The social networking company says the drill down into cross-device conversions helps advertisers gain deeper insight into their advertising campaigns for better ad targeting and delivery. Read more.
[More on mobile marketing: Beacon tech finds new applications outside of sales, marketing | Marketers look at mobile under a new light
>> Mobile devices find new home in dermatological telemedicine
Mobile devices are turning out to be a surprisingly effective tool in the identification and treatment of dermatological issues thanks to a new app developed by the American Academy of Dermatology. It was created, in part, as a response to a shortage in the dermatological workforce as a way for primary care physicians to consult with dermatologist to diagnose skin issues by taking advantage of high-quality camera found on many of today's tablets and smartphones. To date, telemedicine has typically relied on real-time video conferencing but advances in mobile tech may make that a thing of the past. Read more.
[More on telemedicine: Telemedicine can improve bottom line for healthcare organizations | Healthcare apps coming to a doctor near you]
>> Silver Peak launches new WAN fabric that stitches enterprise networks to the public cloud
Cloud networking company Silver Peak announced the launch of Unity, a WAN that stitches enterprise networks to the public cloud. Unity's tech monitors cloud activity, bandwidth and packet loss, and then bases data-routing decisions based on speed, congestion or best available path. Unity dedupes and compresses traffic prior to sending, re-constitutes dropped packets, and re-sequences packets that have gotten out of order. The fabric works with all SaaS apps and includes support for VMware vCloud, AWS, and Azure. Read more.
>> Apple's partnership with IBM means big things for the public sector
Some analysts believe Apple's recent partnership with IBM will lead to an increase in Apple's presence in the government sector, thanks to a combination of IBM's established presence in the government space and the sheer volume of Apple devices already in use by government workers. GCN's John Moore notes "the Apple-IBM combo may also help overcome traditional barriers to deploying mobile enterprise solutions in the government space: security concerns and lengthy development cycles" since mobile solutions approved by IBM carry a lot of weight with the security-conscious. Forrester analysts expect Apple to secure about 11 percent of the global business and government computer and tablet market by 2015. Read more.
[More on the public sector: BYOD for the public sector | Unisys says Stealth for Mobile makes devices, data and users 'virtually invisible']
>> Canadian CIOs support BYOD to keep the younger workforce happy
Canadian CIOs are warming up to the idea of BYOD, not that they have a lot of choice in the matter. According to a recent study by Samsung Electronics Canada, 68 percent of workers use tablets and mobile phones and 53 percent of CIOs are just fine with that. Why? To appeal to, or perhaps appease, a younger workforce. Unsurprisingly, 96 percent of respondents say security is an important factor when supporting BYOD. However, 52 percent say they don't currently measure security effectiveness but plan to begin doing so "soon." Read more.