Google [1] isn't the only Internet brand making a serious move into mobile phones: Yahoo! [2] is taking the mobile Internet very seriously, too. Now that's not to say that Yahoo! [3] has ignored the mobile market to this point--according to M:Metrics the brand actually has a broader mobile reach than Google. The new Yahoo! Go for Mobile will expand that reach and could mark the beginning of the mobile browser and service wars in earnest.

For more on Yahoo! mobile plans:
- read the full report [4] at WirelessWeek