Google acquires video solutions provider Widevine
Google's (NASDAQ:GOOG) talks to acquire social commerce website Groupon reportedly collapsed on Friday, overshadowing the digital services giant's announcement it has snapped up multiplatform video delivery solutions provider Widevine Technologies. Financial terms were not disclosed. Widevine provides DRM and video optimization solutions to mobile devices and the desktop, with support for mobile PVR, buy and rent, subscription, digital copy and live broadcasting services--the firm's Adaptive Streaming solution optimizes video quality according to the consumer's available bandwidth, bolstered by optional geo-filtering tools location-specific delivery and session-based watermarking.
Widevine partners include AT&T (NYSE:T), Blockbuster, Netflix, Best Buy and Samsung. "We are committed to maintaining Widevine's agreements and will provide direct, quality support for their existing and future clients--and we plan to build upon Widevine's technology to enhance both their products and our own," writes Google vice president of product management Mario Queiroz on The Official Google Blog. "We're excited to welcome the Widevine team to Google, and together we'll work to improve access to great video content across the web."
This summer, Google announced that its YouTube mobile video service now exceeds 100 million views per day, with consumption across mobile devices up 160 percent in 2009 over the previous year. The Widevine deal represents Google's 26th reported acquisition of 2010; also Friday, it announced a deal to acquire speech synthesis software developer Phonetic Arts.
- read this Official Google Blog entry
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