Boost Mobile Launches the Sanyo Innuendo by Kyocera as Successor to Incognito, the Best-selling Boost Handset on Sprint's Nation

SAN DIEGO & IRVINE, Calif.--(BUSINESS WIRE)-- Boost Mobile, ranked by J.D. Power and Associates as the Highest in Overall Customer Satisfaction with Non-Contract Wireless Service1, and Kyocera Communications Inc., provider of Kyocera- and Sanyo-branded wireless devices, today announced the latest device from Boost Mobile, the Sanyo Innuendo by Kyocera.

This QWERTY fold phone sports an elegant, high-gloss black and silver finish that comes to life with a unique external glow-thru dial pad and sub-display outside and a vivid 2.8-inch, WQVGA internal display. Innuendo is the successor to the Sanyo Incognito, Boost’s best-selling CDMA Series device to date, providing a larger screen and a higher-resolution, 3.2-megapixel camera.

Similar to previous Sanyo-branded devices by Kyocera, Innuendo will be on Boost’s dependable nationwide network with fewer dropped and blocked calls than T-Mobile2. Innuendo uses an intuitive, customizable “application carousel” user interface to navigate the phone’s many features. It delivers advanced music, video and Web browsing experiences for customers looking to stay connected with friends via their favorite social networking sites.

Innuendo is available now for $129.99 (excluding taxes) at Boost Mobile’s exclusive retail stores, select independent wireless dealer locations across the country and at www.boostmobile.com with free shipping. Innuendo is also rolling out now in major retail outlets nationwide.

“The launch of the Sanyo Innuendo illustrates Boost’s commitment to provide our customers the phones they want at a reasonable price, along with Boost’s award-winning, no-contract service,” said Andre Smith, vice president-Boost Mobile. “When paired with Boost’s $50 Monthly Unlimited plan, smart shoppers can cut their monthly phone bill in half compared to similar offers from T-Mobile that required a two-year contract.”

Additional savings can be achieved by simply making on-time payments. The Sanyo Innuendo is available on Boost Mobile’s $50 Monthly Unlimited with Shrinkage plan, where the longer you stay, the less you pay. For every six on-time payments, a Boost Mobile customer’s monthly cost will shrink by $5, eventually getting down to as low as $35 a month for unlimited nationwide talk, text, Web, email, IM and calls to 411. Payments do not need to be consecutive to qualify for these savings milestones.

“Innuendo is a phone that makes a statement before it even rings,” said Yasuhiro Oishi, president of Kyocera Communications Inc. “When you pair the amazing value of Boost’s service plans with the styling and features of this phone, you get quite a package.”

Sanyo Innuendo by Kyocera features include:

  • External touch-sensitive keypad
  • Internal full QWERTY keypad
  • 3.2MP camera with video
  • Music player
  • GPS & wireless Web enabled
  • Stereo Bluetooth® Technology
  • Access email from Gmail®, MSN®, Yahoo! ® AOL® and more
  • Instant messaging capable (Yahoo!®, AIM®, Google Talk™ and Windows Live™ Messenger)
  • Supports microSD™ memory card up to 32GB (card not included)
  • Speakerphone

International Connect and International Connect Plus

Boost Mobile Monthly Unlimited customers now have more choice and flexibility to meet their international calling and texting needs with International Connect and International Connect Plus. For an additional $5 a month customers can add International Connect to their monthly plan and enjoy calling to more than 150 landlines in Mexico, calls to Canada, and unlimited international text messages. Customers looking for additional countries can choose International Connect Plus, which includes the calling destinations in the International Connect plan plus unlimited calling to landlines in more than 35 countries, including Brazil, the Dominican Republic, Argentina and Colombia. International Connect Plus is available on Monthly Unlimited plans for an additional $10 a month.

Phone Insurance

Customers can also protect their Innuendos with Phone Insurance that is now available for Boost Monthly Unlimited customers. For $5 per month customers are covered if their device breaks or is lost, stolen or damaged – even by liquid. Go to www.boostmobile.com for more information.

About Boost Mobile

Boost Mobile, one of Sprint’s prepaid brands and recently recognized by J.D. Power as Highest-Ranked Non-Contract Company in Overall Customer Satisfaction Performance, offers wireless phones and services with no long-term contracts. Boost Mobile redefines value for wireless consumers with its $50 Monthly Unlimited with Shrinkage no-contract service where the longer you stay the less you pay with on-time payments for unlimited voice, text messaging, Web, email, IM and calls to 411. Boost Mobile offers nationwide service on the Nationwide Sprint Network, reaching more than 277 million people, and on the Nextel National Network, reaching more than 278 million people, with no activation or long-distance fees. Boost Mobile offers a selection of quality handsets from Motorola, Sanyo, Research In Motion (RIM) and Samsung, ranging from entry-level to high-end devices available nationwide at nearly 20,000 major retail stores, including Best Buy, RadioShack, Target and Walmart, Sprint retail stores, independent wireless dealer locations, and on HSN, a leading TV home shopping network. Re-Boost® cards are available at approximately 100,000 locations throughout the United States. Experience Boost Mobile on the Web at MySpace, Facebook and Twitter; and purchase products at www.boostmobile.com.

About Kyocera Communications Inc.

Kyocera Communications Inc. (KCI) is the headquarters for Kyocera- and Sanyo-branded wireless products and accessories in the Americas. The company's devices are driving the convergence of telecommunications, broadband and multimedia. KCI was formed in April 2009 through the combination of Kyocera Wireless Corp. and Kyocera Sanyo Telecommunications Inc., two wholly owned subsidiaries of Kyocera International Inc. The former was created when Kyocera purchased QUALCOMM Incorporated's consumer wireless phone business in 2000, while the latter was formed when Kyocera purchased the wireless phone business of Sanyo Electric Co., Ltd. in 2008. Based in San Diego, KCI leverages Japan's history of creating advanced consumer technologies around humanism and respect for the environment and blending them with a Western entrepreneurialism and style, resulting in a unique design language and a natural, user-friendly interface. For more information, please visit http://www.kyocera-wireless.com or follow the company on Facebook at www.facebook.com/kyoceramobilephones.

Kyocera Corporation (NYSE:KYO - News)(TOKYO:6971.t - News) (http://global.kyocera.com/), the parent and global headquarters of the Kyocera Group, was founded in 1959 as a producer of fine ceramics (also known as “advanced ceramics”). By combining these engineered materials with metals and plastics, and integrating them with other technologies, Kyocera has become a leading supplier of telecommunications equipment, copiers, printers, solar power generating systems, electronic components, semiconductor packages, cutting tools and industrial ceramics. During the year ended March 31, 2011, the company’s net sales totaled 1.27 trillion yen (approx. USD15.3 billion). The company is ranked #604 on Forbes magazine’s 2011 “Global 2000” listing of the world’s largest publicly traded companies.

© 2011 Kyocera. All rights reserved. Kyocera is a registered trademark of Kyocera Corporation. Bluetooth mark is owned by the Bluetooth SIG Inc. and any use of such mark is under license. microSD is a trademark of SanDisk Corporation. All other marks are properties of their respective owners.

1 Boost Mobile received the highest numerical score among non-contract wireless providers in the proprietary J.D. Power and Associates 2011 Wireless Non-Contract Customer Satisfaction Study(SM). Study based on 6,436 responses measuring 9 providers and measures opinions of consumers with their non-contract wireless service. Proprietary study results are based on experiences and perceptions of consumers surveyed from July-December 2010. Your experiences may vary. Visit jdpower.com

2 Dropped call claim based on independent third-party drive test data August-November 2010 for average dropped call performance across the common Boost/T-Mobile markets within the top 50 most populous U.S. markets. Visit http://www.boostmobile.com/about for additional details.

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