Strategy Analytics: Smartphone Apps Processor Revenue Showed 65 Percent Growth in Q2 2011

Qualcomm Takes Over 50 percent Revenue Share

Boston, MA - September 20, 2011 – Despite the ongoing strategy transitions at major OEMs such as Nokia and RIM, the global smartphone applications processor market showed 65 percent year-over-year growth in Q2 2011, reaching $1.7 billion, according to, “Smartphone Apps Processor Market Share: Qualcomm Takes Over 50 Percent Revenue Share in Q2 2011,” from the Strategy Analytics Handset Component Technologies service.

This Strategy Analytics report shows that Qualcomm took more than 51 percent revenue share in the smartphone applications processor market in Q2 2011. Also during Q2 2011, Qualcomm, Samsung, Texas Instruments, Marvell and NVIDIA featured in the top-five smartphone applications processor share rankings in terms of both unit shipments and revenue.  Despite its OMAP apps processor product strength, Texas Instruments fell to number three, behind Qualcomm and Samsung, reflecting weakness at the core of Nokia, its major customer.

“Qualcomm gained 50 percent revenue share in Q2 2011 on the strength of its dominant market position in the Android ecosystem and Snapdragon processor momentum. Strategy Analytics estimates that Qualcomm applications processors powered over 60 percent of the Android smartphones shipped in Q2 2011,” noted Stuart Robinson, Director of the Strategy Analytics Handset Component Technologies service. He added, “In contrast, Qualcomm competitors Broadcom and ST-Ericsson so far failed to capitalize on smartphone growth in order to build a strong position in the applications processor market, despite their similar integrated approach.”

“According to Strategy Analytics, dual-core processors accounted for 14 percent of total smartphone applications processors shipped in Q2 2011, which helped vendors such as NVIDIA and Samsung move up in rankings,” said Sravan Kundojjala, Senior Analyst. “Strategy Analytics foresees dual-core processors helping the overall applications processors market to maintain healthy average selling prices (ASPs) and sustaining revenue growth in years to come.”

About Strategy Analytics
Strategy Analytics, Inc. provides timely and actionable market intelligence focused on opportunities and disruptive forces in the areas of Automotive Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless Intelligent Systems and Virtual Worlds. Headquartered in Boston, MA, with offices in the UK, France, Germany, Japan, S. Korea and China, Strategy Analytics works with clients through annual multi-client services, management team workshops and custom consulting engagements. For more information, please visit www.strategyanalytics.com

European Contact: Stuart Robinson, +44(0) 1908 423 637srobinson@strategyanalytics.com
US Contact: Christopher Taylor, +1 617 614 0706ctaylor@strategyanalytics.com