IZEA Launches WeReward Insights on the Web, iOS and Android

New Feature Enables Brands to Gain Deeper Understanding of Customer Demographics - Creates Another Way for Consumers to Earn Cash

NEW YORK, Oct. 4, 2011 /PRNewswire/ -- IZEA Holdings, Inc. (IZEA:OTCBB), the world leader in social media sponsorships, today announced the release of WeReward Insights, a new survey feature for its WeReward mobile rewards application that allows consumers to earn money from brands by performing real-world actions with their mobile device.

Through WeReward Insights, advertisers can offer surveys to segments of the WeReward app user base. WeReward holds a wide range of opt-in demographic data, such as purchasing habits at stores and restaurants, which can be analyzed and aggregated. The secure, anonymous data is then available to brands as a detailed, real-time snapshot of their targeted users.

"Brands and consumers directly benefit through the use of WeReward Insights," said Ted Murphy, Chief Executive Officer. "Advertisers gain unprecedented visibility into the demographics of the respondents because the platform provides them with aggregated information about purchasing, opinions, location, and mobile task behaviors. Consumers who complete surveys are given another way to earn cash rewards for only a few minutes of their time. Our WeReward ecosystem offers the biggest variety of rewards for people to earn money for checking into places, using products, downloading mobile apps, and now completing surveys."

Brands can set their own WeReward point amounts for each survey, which are placed into the user's account upon completion. Each point is worth one penny, and users can transfer their points to real cash at set intervals to PayPal accounts.

"Every time a user contributes information, it makes WeReward Insights smarter and more valuable to our client-partners," said Ryan Schram, Chief Marketing Officer. "We can tell you if Democrats prefer Starbucks or Dunkin Donuts or if iPhone owners are more eco-conscious than their Android counterparts. The entirety of this data enables businesses to better understand their customer, and in turn, helps them to make more powerful marketing decisions."

The WeReward mobile app is currently available to iPhone and Android device users. Businesses and consumers can also signup at www.wereward.com.

About IZEA

IZEA Holdings, Inc. ("IZEA") is a world leader in social media sponsorship, operating multiple marketplaces including WeReward, SponsoredTweets, and SocialSpark. IZEA connects advertisers with social media publishers, helping them monetize their social media presence.  The company has completed over 2,000,000 social media sponsorships for customers ranging from small local businesses to Fortune 50 organizations. For more information about IZEA, visit www.izea.com.

Safe Harbor Statement

This press release contains forward-looking statements. Please read the full statement and disclosures here: http://izea.com/safe-harbor-statement

SOURCE IZEA Holdings, Inc.