Bloomberg’s Global Head of Mobile, Oke Okaro, Will Challenge Conventional Thoughts on Mobile Strategy at GDS International’s Mst

BRISTOL, England, December 7, 2011 /PRNewswire/ --

mStrategy - a leading global mobile conference - is proud to announce that Oke Okaro will lead the keynote session, Painting the Renaissance with a Binary Brush: The Evolution of Content.

Bloomberg - one of the worlds' leading news organisations - have remained at the forefront of trends in technology and embraced the mobile age to their advantage, developing a number of quality apps across a range of smartphone and tablet devices.

Okaro will assess the cultural sensitivity and inherent creativity of consumers moving into a holistically digital age. His talk will step away from the norm of mobile strategy and will focus on the need to explicitly preserve the art and culture of traditional creativity as the transition to a digital future takes place. From this session, attendees will learn how to create new experiences for consumers and how to avoid common pitfalls.

As well as covering vital topics and issues for mobile including content strategy, analytics, marketing, m-payments and much more lead by keynote speakers who are thought-leaders in the industry, the conference will also include interactive workshops, live Q&As, and even a special 'pitch' session to wrap up the event, all designed with the goal of providing inspirational, high-quality content. In addition to this, mStrategy thoughtfully considers that networking is an important opportunity for attendees, and will deliver a live networking experience that will combine social media feeds and discussions with face-to-face networking, adding further value for those attending.

Richard Stirk, VP Conferences at GDS International - the global business event organization behind mStrategy - says, "We're really excited about our speaker line-up, which includes top thought-leaders from Google, Mobile Marketing Association, Skype, the Financial Times, Deutsche Telekom, and many more. Attendees will be guaranteed a very high standard of learning that they can take away with them and implement into their company's mobile strategy.

This highlights that, unlike many other conferences, mStrategy believes that quality, not quantity, is the most important feature of any event. We cap our delegation at 400 to ensure a more intimate and interactive experience. This guarantees excellent value for all."  

In the ever-evolving mobile industry, it is becoming increasingly more urgent for businesses to keep up with the pace of technological change. With two days of compelling content, mStrategy will equip attendees with the edge to succeed in this increasingly competitive market.

About GDS International:

GDS International is the global business event organisation behind mStrategy, and is one of the most innovative events and media companies worldwide and a globally renowned producer of business-to-business summits, conferences, online information and advisory group gatherings.

Founded in 1993, GDS International specialises in meeting the B2B marketing needs of our clients. Having a strong presence in mature industrial sectors but a finger on the pulse of emerging markets - as well as up-and-coming B2B business verticals - means we are perfectly placed to capitalise on the exciting developments brought about by the advent of a globalised economy.

Our value proposition is simple: we deliver tangible business results from world-class events.

Contact: Hannah Duffy,, +441179214000

SOURCE GDS International