Zlango Exceeds One Million Users in the US in 4 Months Since Launch

Company Opens U.S. Office to Accommodate Explosive Growth

SAN FRANCISCO, Feb.1, 2012 /PRNewswire/ -- Zlango, the pioneering leader in pictorial mobile communications, announced today it surpassed one million US based users since its October, 2011 launch.

More than five million users worldwide, including one million US users, have discovered a whole new experience in communicating with friends, family and colleagues. Zlango allows users to text and converse using color, impact and personal expression. Featuring image-rich content, reflecting popular culture, trends and local slang, Zlango integrates high-impact iconography within text messages. Plain text messages also come to life with personal and branded skins.

The explosive popularity of the Zlango service in the U.S. market prompted the opening of a new office in San Francisco.  This provides Zlango a market base to better serve partners and leading consumer brands, and direct the production of localized cutting-edge content.

"We are thrilled to break the one million user milestone in only four months since our US launch," said Roni Haim, CEO, Zlango. "Zlango is spreading through the U.S. because it's a fun way to text message with color and personal expression, and provides a superior messaging platform for all messaging needs.  Users simply text as usual, with or without icons, sharing their personality and feelings as never before."  

Roni Haim continued, "Zlango engages users across demographics with visual language packs that capture many unique aspects of local culture.  Zlango continuously refreshes content with new packs focusing on our users' personal interests, passions and events."  Recent icon packs include exclusively branded content from The Walking Dead, sports content surrounding the Super Bowl and Valentine's Day.

With support for more than 25 languages and deployment in over 20 countries, Zlango is increasingly becoming the preferred icon-based messaging service throughout Europe, Asia and the U.S. with more than 9 billion Zlango icons delivered worldwide to date.

To learn more about Zlango Messaging, visit www.zlango.com.

About Zlango

Zlango is the global leader in visually enhanced text and mobile messaging solutions and services. Its pictorial messaging platform for mobile, web, and Facebook, enables fun, emotion-rich communication through the use of expressive icons and images. Users can infuse their messages with personality, attitude and innuendo by replacing words with sequential animated expressions – all of which visually enhance the daily mobile messaging experience. Localized for each market's language, slang and culture, Zlango's platform and niche themed packs and Skinz™, including The Walking Dead, are consistently updated with fresh  content, offering hundreds of unique icons to choose from. In addition, with Zlango's "Makin' Moods" avatar creation tool, "Web-to-Mobile" composer, and "Wish Talk" Facebook App, users can add personality for any mood to email signatures, websites, blogs, Facebook messages and mobile phones worldwide. Available direct to consumers in the US, and via major mobile operators and content providers around the world, Zlango supports hundreds of Android, Nokia Symbian, BlackBerry, and J2ME devices. Zlango is localized in 25+ languages across 20 countries and currently has over five million active users sending over 200 million Zlango icons globally each month. For more information, visit www.zlango.com.