WEBINAR: Maximize Workforce Productivity with Mobile Apps

Now Available On-Demand  |  Duration: 1 hour

The ever-expanding mobile workforce increasingly relies on smartphones and tablets to for day-to-day tasks ranging from service appointments to sales calls. Mobile productivity applications can boost efficiency and transform the way that companies interact with their customers.

However, companies must figure out how to securely accelerate mobile application development across numerous mobile operating systems and mobile devices while still supporting traditional application requirements.  

This webinar will explore how to:

  • Deploy a mobility platform architecture to design, build and manage mobile applications across the enterprise;
  • Provide real-time access to critical applications and data;
  • Support diverse mobile device types while extending back-end data integration to mobile devices;
  • Enforce enterprise-class security and mobility management.


Peter Marston
Research Manager, IDC
Mr. Marston serves as research manager for IDC's Application Development, Testing, and Management Services (ADTMS) program and is a member of the Outsourcing Services research team. Mr. Marston develops research focused on the lifecycle of application services markets which include custom application development (CAD), testing, application management (AM), also referred to as ADM (application development and maintenance), and hosted application management (HAM). His research examines and identifies key trends and market dynamics including the impact of mobility, cloud, hosting, analytics and social media across these services markets.

Paul Steel
Application Practice Manager, Advanced Mobile Application Practice, AT&T

Mr. Steel is an Mobile Application Practice Manager with AT&T selling mobility solutions, services and strategy to corporations and organization around the world. Paul utilizes real world knowledge of development technique, builds requirements and concepts and helps layout companies’ mobility future. Notably, Paul had a pivotal role in helping a large restaurant chain create a B2C mobile loyalty application as well as working with a large legal firm to bring a “Mobile Lawyer” vision to reality.