WEBINAR: Building Custom Apps for the Mobile Enterprise

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Fred Donovan, Editor,

As the BYOD trend accelerates, firms want to move away from employees downloading and using publicly available apps, particularly because mobile app malware risks are on the rise.

The number of unique mobile threats grew by 261 percent in just the last two quarters, according to ABI Research. These risks, along with the IT department’s concern about maintaining control over apps that enter the enterprise, are fueling the trend toward custom-built app development.

Enterprise apps can be developed in-house or by third party app developers. Businesses and IT departments can now embrace custom-built apps to improve the productivity of their increasingly mobile workforce. As the risks associated with publicly available apps continue to rise and the benefits of developing custom-built apps become apparent, more firms will move in the direction of custom enterprise apps.


Sunder Somasundaram, Industry Practice Leader, AT&T
Mr. Somasundaram is an Industry Solutions Practice Leader with an expertise in the areas of Application Development, Platform as a Service(PaaS) and business rule management systems. Previously Sunder spearheaded the product and Technology teams at AT&T Wireless for several revenue generating messaging products including "American Idol, ITV Campaigns and Deal or No Deal."

Chris Hazelton, Research Director, Mobile and Wireless, 451 Research
Chris runs the Mobile and Wireless research practice, which covers hardware, software, and services for both enterprise and consumer mobility markets. Chris’ research focuses on enterprise mobility management supporting smartphones and tablets in business. He is primarily interested in the shift in enterprise computing from desktop to mobile.