Amazon Launches New A/B Testing Capability for App Developers
A/B Testing is the latest in a growing list of new services and tools that enable developers to grow their business using Amazon's end-to-end platform for building, monetizing, marketing and distributing their apps and games
"Apps are living products continuously being updated, modified and improved, and with millions of potential active users, developers know that seemingly small changes can have a large impact on customers. Our A/B Testing service is essential for developers because it will help offload the overhead costs of building, maintaining and running scalable tests," said
"A/B Testing helps us understand exactly what our customers want so we can offer the best games possible and we think Amazon's A/B Testing is going to be an important tool in building great games for customers," said
"Our team is integrating Amazon's A/B Testing service and we believe it will become a key component of our game development process," said
A/B Testing is free to all developers and is the latest in a series of new services and tools that make it even easier for developers to build their mobile and tablet apps quickly, integrate features to make more money, and distribute their apps through the Amazon Appstore for Android and on the growing family of Kindle Fire devices.
"Amazon offers the best end-to-end solution for app and game developers," said
Recently Added Tools and Features for Developers:
GameCircle (Achievements, Leaderboards, Friends and Whispersync state across devices) – Amazon GameCircle, which is now available to all developers, is a set of highly useful services that make it easier to create more engaging gaming experiences. Developers no longer have to spend time developing, building, and operating these services themselves. Rather, GameCircle makes Achievements, Leaderboards, Friends and Whispersync APIs accessible, simple and quick for developers to integrate, and will give gamers a more seamless and entertaining in-game experience. The GameCircle API is available in the Amazon Mobile App SDK, and for download on the
AmazonMobile App Distribution Portal.
New Maps API – The new Amazon Maps API is now available to all developers and makes it easy to integrate mapping functionality into apps that run on the Kindle Fire and Kindle Fire HD. The Maps API offers two core features: Interactive Maps, which embed a Map View enabling customers to pan, zoom and fling around the world, and Custom Overlays, which allow developers to display the locations of businesses, landmarks and other points of interest with customized markers and pins. The Maps API is already being used in popular apps like
Zillow, Hipmunk, Evernote and Trulia.
Test Drive on Kindle Fire – Test Drive enables customers to try out apps before buying them.
Amazonhas offered the ability to Test Drive apps on the web for more than a year, and this popular feature is now available on the Kindle Fire HD 7", Kindle Fire HD 8.9" and Kindle Fire (2ndgeneration). More than 20,000 apps are currently Test Drive enabled.
Kindle Fire Emulator –
Amazonnow offers emulators for Kindle Fire HD 8.9", Kindle Fire HD 7", and Kindle Fire so developers can test and debug their apps even if they don't have the devices. This allows developers to be confident that their apps' user interface, navigation and flow through the application are functioning as intended. These emulators also include support for some of the Kindle Fire unique capabilities such as GameCircle, In-App Purchasing, and Maps.
Amazonrecently launched free Unity plugins for the In-App Purchasing and Amazon GameCircle APIs, making it even faster and easier for developers using Unity (one of the most popular tools for building mobile games) to add these features into their games and apps.
- Localization Support – Developers can now localize their apps by adding marketplace-specific pricing as well as language translations for their apps, in-app purchasable (IAP) items and subscriptions.
- Developer Forums – The new Developer Forums gives developers a place to ask questions and have discussions with other developers in the Mobile App Distribution Program. Developers can find the Forums at https://forums.developer.amazon.com.
Recent Stats and Facts:
- App downloads in the Appstore have grown more than 500 percent over the previous year.
- The number of GameCircle enabled games available on Kindle Fire has more than doubled since the launch of Kindle Fire HD.
- Total downloads of the SDKs for In-App Purchasing and GameCircle have more than doubled since the Kindle Fire HD launch and availability of the Kindle Fire HD development resources.
- The number of developers with In-App Purchasing incorporated in their apps more than doubled in the third quarter of the year (from the start of the quarter to the close of the same quarter).
- In October, 23 of the top 25 grossing apps used Amazon's In-App Purchasing technology.
About Amazon Appstore for Android
The Amazon Appstore for Android is where customers can find, discover and buy thousands of apps using Amazon's convenient and trusted shopping features, including personalized recommendations, customer reviews and bestseller lists. Customers can access the store directly on Kindle Fire, from any computer, or on an Android phone or tablet.
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the
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