Barclays Tops Forrester's 2014 UK Mobile Banking Functionality Review
June 24, 2014
Overall, UK banks score well where it matters most to customers — across balance checking, transaction history search, and basic money movement. But even here there's room to improve with better search capabilities, future-dated payments, and the ability to add a payee in-app. The new research also urges UK banks to differentiate their mobile offerings from disruptors and potential disruptors like Amazon, Apple, Facebook, Google, PayPal, OnTrees, and WhatsApp, by delivering convenience in context.
"It's no secret that UK banks were slow to take mobile banking seriously," writes Forrester Analyst Stephen Walker in his blog post. However, the research suggests all that is changing. "Some of last year's laggards have overtaken last year's leaders, and many UK banks now offer mobile sales functionality — ahead even of their peers internationally," Walker adds.
In a complementary mobile services review of 11 retail banks across Europe, written by Forrester Vice President and Research Director Benjamin Ensor, Turkey's Garanti Bank takes the lead, followed by Spain's La Caixa and Poland's mBank. "Having delivered the basics, European banks should now work to improve mobile self-service features, offer money management tools, cross-sell additional products and services through mobile devices, and use the context of each customer's situation to increase the relevance of information, offers, and alerts," according to Ensor. The banks in the European review included: BNP Paribas and Société Générale in France, Deutsche Postbank in Germany, Intesa Sanpaolo and UniCredit in Italy, ING Bank in the Netherlands, Bank Millennium and mBank in Poland, BBVA and la Caixa in Spain, and Garanti Bank in Turkey.About Forrester Research
Forrester Research (Nasdaq: FORR) is a global research and advisory firm serving professionals in 13 key roles across three distinct client segments. Our clients face progressively complex business and technology decisions every day. To help them understand, strategize, and act upon opportunities brought by change, Forrester provides proprietary research, consumer and business data, custom consulting, events and online communities, and peer-to-peer executive programs. We guide leaders in business technology, marketing and strategy, and the technology industry through independent fact-based insight, ensuring their business success today and tomorrow. For more information, visit http://www.forrester.com/home/.Contacts
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