comScore Reports November 2010 U.S. Mobile Subscriber Market Share

Tools
comScore, Inc., a
leader in measuring the digital world, today released data from the comScore
MobiLens service, reporting key trends in the U.S. mobile phone industry during
the three month average period ending November 2010. The report ranked the
leading mobile original equipment manufacturers (OEMs) and smartphone operating
system (OS) platforms in the U.S. according to their share of current mobile
subscribers ages 13 and older, and reviewed the most popular activities and
content accessed via the subscriber's primary mobile phone. The November report
found Samsung to be the top handset manufacturer overall with 24.5 percent
market share, while RIM led among smartphone platforms with 33.5 percent market
share.



OEM Market Share

For the three month average period ending in November, 234 million Americans
ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the
top OEM with 24.5 percent of U.S. mobile subscribers, up 0.9 percentage points
from the three month period ending in August. LG ranked second with 20.9 percent
share, followed by Motorola (17.0 percent), RIM (8.8 percent) and Nokia (7.2
percent).





Top Mobile OEMs
---------------
3 Month Avg. Ending Nov. 2010 vs. 3 Month Avg.
Ending Aug. 2010
----------------------------------------------
Total U.S. Mobile Subscribers Ages 13+
--------------------------------------
Source: comScore MobiLens
-------------------------
Share (%) of Mobile
Subscribers
-------------------
Point
Aug-10 Nov-10 Change
------ ------ ------
Total Mobile
Subscribers 100.0% 100.0% N/A
------------ ----- ----- ---
Samsung 23.6% 24.5% 0.9
------- ---- ---- ---
LG 21.2% 20.9% -0.3
--- ---- ---- ----
Motorola 18.8% 17.0% -1.8
-------- ---- ---- ----
RIM 9.0% 8.8% -0.2
--- --- --- ----
Nokia 7.6% 7.2% -0.4
----- --- --- ----




Smartphone Platform Market Share

61.5 million people in the U.S. owned smartphones during the three months ending
in November, up 10 percent from the preceding three-month period, as RIM led
with 33.5 percent market share of smartphones. After several months of strong
growth, Google Android captured the #2 ranking among smartphone platforms in
November with 26.0 percent of U.S. smartphone subscribers. Apple accounted for
25.0 percent of smartphone subscribers (up 0.8 percentage points), followed by
Microsoft with 9.0 percent and Palm with 3.9 percent.





Top Smartphone Platforms
------------------------
3 Month Avg. Ending Nov. 2010 vs. 3 Month Avg.
Ending Aug. 2010
----------------------------------------------
Total U.S. Smartphone Subscribers Ages 13+
------------------------------------------
Source: comScore MobiLens
-------------------------
Share (%) of Smartphone
Subscribers
-----------------------
Point
Aug-10 Nov-10 Change
------ ------ ------
Total Smartphone
Subscribers 100.0% 100.0% N/A
---------------- ----- ----- ---
RIM 37.6% 33.5% -4.1
--- ---- ---- ----
Google 19.6% 26.0% 6.4
------ ---- ---- ---
Apple 24.2% 25.0% 0.8
----- ---- ---- ---
Microsoft 10.8% 9.0% -1.8
--------- ---- --- ----
Palm 4.6% 3.9% -0.7
---- --- --- ----




Mobile Content Usage

In November, 67.1 percent of U.S. mobile subscribers used text messaging on
their mobile device, up 0.5 percentage points versus the prior three month
period, while browsers were used by 35.3 percent of U.S. mobile subscribers (up
0.8 percentage points). Subscribers who used downloaded applications comprised
33.4 percent of the mobile audience, representing an increase of 1.1 percentage
points. Accessing of social networking sites or blogs increased 1.0 percentage
points, representing 23.5 percent of mobile subscribers. Playing games attracted
22.6 percent of the mobile audience while listening to music attracted 15.0
percent.





Mobile Content Usage
--------------------
3 Month Avg. Ending Nov. 2010 vs. 3 Month Avg.
Ending Aug. 2010
----------------------------------------------
Total U.S. Mobile Subscribers Ages 13+
--------------------------------------
Source: comScore MobiLens
-------------------------
Share (%) of Mobile
Subscribers
--------------------
Point
Aug-10 Nov-10 Change
------ ------ ------
Total Mobile
Subscribers 100.0% 100.0% N/A
------------ ----- ----- ---
Sent text message to
another phone 66.6% 67.1% 0.5
-------------------- ---- ---- ---
Used browser 34.5% 35.3% 0.8
------------ ---- ---- ---
Used downloaded apps 32.3% 33.4% 1.1
-------------------- ---- ---- ---
Accessed social
networking site or
blog 22.5% 23.5% 1.0
------------------- ---- ---- ---
Played Games 23.0% 22.6% -0.4
------------ ---- ---- ----
Listened to music on
mobile phone 14.7% 15.0% 0.3
-------------------- ---- ---- ---




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