Cricket's Muve Music Finishes 2012 with more than 1.1 Million Subscribers

Tools

 

FOR IMMEDIATE RELEASE

Media Contacts
Greg Lund, Media Relations
858-882-9238
glund@cricketcommunications.com
Amy Wakeham, Investor Relations
858-882-9876
awakeham@leapwireless.com
 
Cricket's Muve Music Finishes 2012 with more than 1.1 Million Subscribers
~ Cricket's Android Rate Plans with Unlimited Music Drive Growth ~
SAN DIEGO, January 8, 2013 – Cricket Communications today announced that its 
innovative Muve Music service has surpassed one million subscribers. In less than two
years since its commercial launch, Muve has become one of the leading on-demand 
digital music services in the United States. 
 
"We're pleased to mark this milestone in customer acceptance of this award-winning 
music service," said Doug Hutcheson, chief executive officer of Cricket Communications. 
"By including Muve into every Cricket Android smartphone rate plan, we've created a 
compelling product that differentiates Cricket in the marketplace and helps to create a 
loyal customer driven by the importance our customers place on their music."
In order to deliver a leading customer experience, Cricket combined affordable Android 
wireless plans with a leading digital music service that customers use heavily and highly 
value. By including unlimited music in its core Android offerings, Cricket is delivering a 
differentiated and innovative wireless product in the marketplace. With Cricket, music is 
as universal as the voice mail and text features customers have come to expect when 
they buy their wireless plans.
 
Over the last 24 months, a majority of Cricket's customers purchasing new handsets 
selected smartphones or Muve Music enabled devices. Over time, a growing segment of Still Time to Cash-in on One of Cricket's Hot Holiday Deals                                                                       2
Cricket's customer base is expected to have the Muve Music service included in their 
plan.  Muve customers are deeply engaged with the service. They download more than 
100 songs per month and listen to over 20 hours of music on their Muve enabled 
phone.
 
How to Get Muve Music
Muve Music is available at Cricket company-owned stores, authorized Cricket dealers and at www.mycricket.com, as well as through select national retailers. Cricket's Muve Music offering is the first wireless rate plan to include unlimited music. Starting at $50/month, the plan includes unlimited song downloads, ringtones, and ringback tones, as well as nationwide calling, unlimited messaging and 3G mobile data. Muve Music is the first music experience designed specifically for the mobile phone– no syncing, no computers, no cords needed - ever. Discover and download music quickly and easily from Muve Music's catalog of millions of tracks right from your phone. With the evergrowing Muve Music song catalog, customers can choose from millions of songs featuring the hottest artists from thousands of record labels, which are distributed through Universal Music Group, Warner Music Group, Sony Music Entertainment and 
EMI Music as well as independents IODA, INgrooves and Merlin as well as independents 
CD Baby, IODA, INgrooves, The Orchard and TuneCore.
 
For more information about Muve Music, visit www.muvemusic.com, and for Cricket's 
dynamic device lineup, visit www.mycricket.com. For the latest Cricket news and 
updates online, follow us on Facebook and Twitter.
 
About Cricket
Cricket is the pioneer and leader in delivering innovative value-rich prepaid wireless services with no longterm contracts. Cricket offers nationwide wireless voice and mobile data services over high-quality, alldigital 4G LTE and 3G CDMA wireless networks. Cricket's innovative products and services, including the 
award-winning Muve Music
 
- the first music service designed for a wireless phone, are available 
nationwide at Cricket branded retail stores, dealers, national retailers and at www.mycricket.com. For 
more information about Cricket, please visit www.mycricket.com.
###