Deutsche Telekom AG : Strategic partnership with Path
- Deutsche Telekom announces cooperation with Path social network
- Telekom customers receive Path Premium one year free of charge
- Integration with Telekom cloud services
Deutsche Telekom and social network Path have formed a strategic partnership. Deutsche Telekom customers can use the premium version of Path for one year free of charge.
"Deutsche Telekom counts on partnerships to promote innovation," says Michael Hagspihl, Managing Director for Marketing at Telekom Deutschland GmbH. "Our goal is to make it as easy as possible for our customers to use innovative services like Path. This strategic partnership demonstrates how two companies can consolidate their strengths for the benefit of their customers." In contrast to other social networks, Path puts privacy first. "We are thrilled to be able to introduce our Path app to Deutsche Telekom's customers as part of our partnership," says Dave Morin, CEO at Path. "Path's numbers in the European market are increasing steadily and we are very pleased that Deutsche Telekom customers will get exclusive, free access to our new premium service."
All chats and shared content on Path are only visible to friends. No one else has access to users' personal profiles. The network is ad-free. Path also makes it possible to connect other social networks, so all social media moments can be managed from a single app.
Path Premium free of charge for 12 months
Deutsche Telekom exclusively offers Path Premium membership in Europe. Premium membership normally costs EUR 13.99 per year, but the first twelve months are free of charge for all fixed-network and mobile customers of Telekom Deutschland GmbH. Path Premium contains a number of camera lenses to spruce up your photos, along with sticker packages to give posts and messages a personal note.
Deutsche Telekom customers can register with Path using their T-Online mail addresses, which connects them to Telekom's cloud services automatically. In future, for example, pictures saved in the Media Center can be posted at Path, while pictures from Path will also be saved directly in the Media Center. Outside of Germany, the app points surfers to the Travel & Surf rate package. This attractive offer lets users share private moments from their vacations with family and friends easily and inexpensively.
Deutsche Telekom and Path plan to enhance their partnership with additional features in future, to further improve the Path social network experience for Telekom customers.
Visit Deutsche Telekom's stand in hall 6.2 at the IFA trade show in Berlin from September 6-11 for a live experience of our products and services. Deutsche Telekom's entire presence at the trade fair is carbon-neutral - all CO2 emissions generated in setting up and operating the stand are fully offset by carbon-reduction projects abroad.
About Deutsche Telekom
Deutsche Telekom is one of the world's leading integrated telecommunications companies with 144 million mobile customers, 32 million fixed-network lines and more than 17 million broadband lines (as of June 30, 2013). The Group provides fixed-network, mobile communications, Internet and IPTV products and services for consumers, and ICT solutions for business and corporate customers. Deutsche Telekom is present in some 50 countries and has 231,000 employees worldwide. The Group generated revenue of EUR 58.2 billion in the 2012 financial year - over half of it outside Germany (as of December 31, 2012).
Path is the personal and private network designed to bring you closer to your friends and family. Path users can share photos and videos, what music they are listening to, movie they are watching, or book they are reading as well as express thoughts and moments, chat using private messages, and share emotions through expressive fun-loving stickers from the Path Shop. Path is available worldwide on iOS, Android, and iPad.