Election Results: SMS Peaks in Major Battleground States
Sybase 365, the mobile services arm of SAP and the global leader in mobile interconnection and mobile commerce services, reported significant text messaging (SMS) traffic between 6:00 p.m. on Super Tuesday until 4:00 a.m. EST as Americans share their reactions to the election results. In fact, SMS peaked at over 106,000 messages per second around 11:20 p.m. EST right after news organizations began calling Ohio and the election.
Major Battleground States, Major Traffic
Taking a look at Virginia, Florida, and Ohio compared to national traffic and all other states to see what impact the three major battleground states had, at the end of the day. As you can see, Florida, and the other two contributed significantly to the peaks through the evening. In fact, SMS (text) messages from the Florida area codes were almost double of normal for that time.
As you can see in the illustration below, messaging traffic was 60% above normal on Nov. 6 from 11:00 p.m. - midnight, midnight – 1:00 a.m., and 1:00 – 2:00 a.m. timeframes and 40% above normal from 2:00 – 3:00 a.m. before it dropped back to normal levels
National View: Texting peaked at 11:20 p.m. on November 6th right after news organizations began calling Ohio and the election.
Ohio: The swing state saw major surges in SMS traffic almost exactly the same arc and reaction as the National data (although the peak is a little higher).