Forrester: Wearables Rising Now -- But The Fall Isn't Far Off
June 30, 2014
The digital era has witnessed the ascent and decline of a stunning number of new devices: the PDA, the digital camera, and the MP3 player have all risen to prominence only to collapse into specialty niches in a way that prior generations of technology did not. Take the eReader for instance: Over 25 million people in the US owned eReaders in 2012 — just five years after Amazon released the original Kindle. Yet, its fall will be just as pronounced and rapid. According to data from Forrester's World eReader And eBook Forecast, US users will drop to a mere 7 million users by year-end 2017.
A new report illustrates how digital has disrupted device life cycles and fundamentally changed the rules of "rise and fall." In it, McQuivey also predicts the rise and fall of home automation and control, virtual reality, augmented reality, 3D printing, and drones.
Read the full report here.About Forrester Research
Forrester Research (Nasdaq: FORR) is a global research and advisory firm serving professionals in 13 key roles across three distinct client segments. Our clients face progressively complex business and technology decisions every day. To help them understand, strategize, and act upon opportunities brought by change, Forrester provides proprietary research, consumer and business data, custom consulting, events and online communities, and peer-to-peer executive programs. We guide leaders in technology management, marketing and strategy, and the technology industry through independent fact-based insight, ensuring their business success today and tomorrow. For more information, visit www.forrester.com.Contacts
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