IDC Retail Insights Presents Five Critical Initiatives for Retail Companies Deploying Mobile Solutions


Framingham, MAJune 26, 2014IDC Retail Insights today announced the availability of the first IDC PeerScape, "Business Strategy: IDC PeerScape – Retail Mobility Project-Based Initiatives," (Document RI249424).   IDC PeerScapes were designed to identify the practices that have the most impact on the success or failure of an initiative.  For retail companies seeking new mobile solutions to build customer loyalty and improve business performance, this report highlights the five critical initiatives that can make or break the program.  Research Director and report author, Leslie Hand examines several real-world retail deployments and identifies the initiatives that will have the greatest impact on the success of similar projects.   The report also measures the impact of these practices on revenue, customer satisfaction, and operational productivity, and assesses how difficult they are to deploy and maintain.

For the past half century, retail business growth has been achieved by opening more stores, broadening assortments, and automating processes to make shopping more convenient and valuable for the consumer. Satisfying customers today transcends place or time, and growth is dependent on continually creating "best experiences" — the last best experience etched in the mind of the consumer every time a shopping journey is more extraordinary and engaging than the last. Mobility, a critical enabler of this "best experience," requires applications that will engage and inform consumers and increase employee productivity. Mobility brings with it significant complexity and a rate of change most retailers have never seen before. For those companies that have successfully deployed mobile solutions, the rewards have been greater customer loyalty and higher sales and profitability. On the other hand, those that have failed to meet customer expectations have seen abandoned "carts" and lost sales, and declining performance.

This IDC Retail Insights report is a guide to critical initiatives for retail mobility projects.  The five critical initiatives include:  

  • Identify and Align Cross-Functional Resources
  • Establish KPIs and Test for Performance and Usability
  • Clearly Articulate Governance Policies
  • Adopt Agile Implementation Methods
  • Leverage Cloud or SaaS-Based Services

Leslie Hand, research director, IDC Retail Insights, reports, "Consumer-facing and enterprise-facing mobility programs top the list of initiatives retailers are actively pursuing, and applying the best practices of the leaders can speed progress and reduce costs."

Mobile applications will soon be playing a part in many more retail transactions. But as mobile app–enabled sales spread from the early adopters to mainstream buyers, there will be dramatically increased reputational risk associated with app failures or poor customer experiences. More effective testing will become increasingly important. The consumer's last best experience will be the benchmark for all others, and customers will increasingly expect mobile devices to play a central role in their shopping.

For additional information about this report or to arrange a one-on-one briefing with Leslie Hand please contact Sarah Murray at 781-378-2674 or Reports are available to qualified members of the media. For information on purchasing reports, contact; reporters should email


About IDC Retail Insights

IDC Retail Insights assists retail businesses and IT leaders, as well as the suppliers who serve them, in making more effective technology decisions by providing accurate, timely, and insightful fact-based research and consulting services. Staffed by senior analysts with decades of industry experience, our global research analyzes and advises on business and technology issues facing the retail industry. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology market. IDC is a subsidiary of IDG, the world's leading technology, media, research, and events company. For more information, please visit, email, or call 508-935-4490. Visit the IDC Retail Insights Community at


For more information, contact:

Ally Hughes

Sarah Murray