LSN Mobile Announces BlackBerry® App for Local Mobile News; First Company to Offer More Than 250 Local TV Mobile Apps

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LSN Mobile, with the nation's largest network of local TV news content for mobile users, announced today the availability of its "Local News Weather and More" mobile app for BlackBerry® that aggregates news and information from more than 250 local TV stations. Consumers can access local breaking news, video clips, weather, sports scores, school closings and more from LSN Mobile's network of local media which includes ABC, NBCU-Telemundo, Cox Television, McGraw Hill, Raycom, Local TV and many more. In addition, the company announced that it is the first mobile media and marketing company to showcase more than 250 individually branded mobile applications for local TV stations across the U.S.

 

LSN Mobile recently announced the availability of its mobile applications for iPhone and Android. With the addition of BlackBerry applications on select models, LSN Mobile reaffirms its leadership position as the country's largest provider of mobile services to local TV stations. LSN Mobile's apps are available at no cost.

 

"By providing individually branded mobile apps for local stations, LSN Mobile is helping broadcasters extend their offering to their viewers and making it easier for viewers to receive the local news they want, anytime and anywhere," said Lee Durham, CEO of LSN Mobile. "In addition, LSN Mobile's apps create more opportunities for local advertisers and consumers to interact with each other," he said.

 

LSN Mobile's apps work using the company's media-to-mobile platform that aggregates and delivers news and other content. The applications are downloaded to a mobile phone which pulls news and content categories that are updated in real time. Individually branded apps use a combination of information provided by the TV station (news, video, slideshows, etc.) and content provided directly from LSN Mobile (sports scores, movie times, flight info, etc.).

 

LSN Mobile's Local News, Weather and More app includes the following features:

Features for Broadcast Affiliates & Advertisers

-          Style options for look and feel of local affiliates' sites

-          Ability to add content through a Web call within the application. This way, when new features are added, the user does not have to download a new version each time

-          Affiliate branding during the interstitial loading pages

 

Features for Consumers

-          Ability for users to get news from their local TV station

-          Streaming video that can be played at any connection speed

-          Slideshows with captions

-          News that is time-stamped for up-to-date information

-          Weather (including radar and severe weather warnings)

-          Sports (including scores and news for both professional and college sports)

-          Flight tracker

-          Lottery information

-          Horoscope information

-          Movie show times

-          Gas content

-          News pages that allow previews by category

-          News stories that can be browsed via "next" and "previous" buttons

 

LSN Mobile gives local properties a new voice for disseminating news through its proprietary media to-mobile platform and the ability to boost ad revenue through its marketing-to-mobile platform. The company features local media content in all 210 DMAs and on every major U.S. carrier. Additionally, LSN Mobile gives advertisers extensive opportunities to reach mobile subscribers where and when they want to be reached. As one example, LSN Mobile sends more than 10 million permission-based SMS news alerts each month, each of which contains an advertiser position.

 

Consumers want their news anytime, anywhere, and LSN Mobile, with its local media-to-mobile platform, delivers with 200 million page views and 35 million unique visitors a month.

 

About LSN Mobile

LSN Mobile, headquartered in Atlanta, Georgia, is a mobile media and marketing company that enables local media and brand advertisers to extend their reach to the mobile consumer market via their handset. LSN Mobile has the nation's largest network of local television news content, in both English and Spanish, currently offering news, weather, sports and more to more than 200 million mobile users. Through its Direct Mobile Marketing & Advertising Group, LSN Mobile enables companies to rapidly deploy direct mobile marketing campaigns to mobile users via text messaging, rich media content and interactive mobile marketing campaigns across all wireless carriers and handsets. To learn more, please visit www.lsnmobile.com.