Mobile Browser Market in China: User Experience Matters


Shanghai, 11 January 2013 - Frost & Sullivan China office-published a research report titled '2012 Mobile Browser Market in China'. The report indicates that the rapid development of smart phone market leads mobile phone to a hot Internet terminal which drives Mobility. Up to 2012 Q3, the market size of mobile browser market in China has reached 910 million RMB with a growth rate of 73.2%.

The importance of the market attracted multiple participants, including independent browser makers, internet enterprises, endpoint manufacturers, and telecom carriers. In contrast, channel providers and content providers also cooperated to explore the market. The competition structure is getting complicated.

Up till now, top mobile browsers in the market, such as UC browser, QQ browser, Google Chrome and Safari, are from the first three participants. In addition to the market leaders, telecom carriers, such as China Mobile and China Unicom all developed their products and held part of the market share.

As the competition upgraded, major market players contribute more efforts in development and improvement of user experience. According to Frost & Sullivan, third party applications, the system applications and web based applications will be integrated in the mobile browser in coming three years to meet various needs of consumers. However, the essential of the product is user experience. Only the participants who keep R&D and publishing outstanding functions and applications will be recognized by the market.

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