Mobility Reigns as the Smart Connected Device Market Rises 29.1% in 2012 Driven By Tablet and Smartphone Growth, According to IDC

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FRAMINGHAM, Mass., February 21, 2013 – When looking at a holistic view of smartphones, tablets, and PCs, one thing is clear – smartphones and tablets are driving mobility growth. According to the International Data Corporation (IDC) Worldwide Quarterly Smart Connected Device Tracker, vendors shipped 367.7 million desktop PCs, portable PCs, tablets, and smartphones – a collective view IDC refers to as "Smart Connected Devices" – in the fourth quarter of 2012 (4Q12), up 28.3% from the prior year. As desktop PCs and portable PCs declined (-4.1% and -3.4%, respectively), the overall smart connected device space continued to surge to just over 1.2 billion shipments cumulatively in 2012. Tablet shipments experienced the largest year-over-year growth in 2012, up 78.4% over 2011, while smartphones grew 46.1% but accounted for 60.1% of all smart connected devices shipped throughout the year.

After finishing 2011 second to Apple in the smart connected device market, Samsung arose to the number one position in 2012 with just over 20% share across the four device categories. Samsung shipped 250.0 million PCs, tablets, and smartphones in the past year, up 119.3% from the previous year, driven largely in part by its surge in the smartphone space. While Samsung managed to ship more smartphones and portable PCs than Apple in 2012, Apple led all in tablet shipments, was eighth in portable PC shipments, and fifth overall in desktop PC shipments.

"Smartphones and tablets are growing at a pace that PCs can't realistically keep up with because of device prices and to some extent disposability," explained Ryan Reith, program manager, Worldwide Mobile Device Trackers at IDC. "The average selling price (ASP) for a tablet declined 15.0% in 2012 to $461, and we expect that trend to continue in 2013. However, smartphone APSs are still lower at $408. We expect smartphones to continue to carry a shorter life cycle than PCs for the years to come based on price, use case, and overall device size."

Rounding out the top 5 smart connected device vendors in 2012 was Lenovo at number 3 with 6.5% share. Lenovo's strong point is still in portable PCs where it shipped just over 30 million units in 2012. However, smartphones are a growing space for the Chinese vendor as shipments grew from 3.7 million in 2011 to 23.7 million in 2012. In the fourth position was HP with 4.8% share, however shipments of smart connected devices were down 8.5% year over year primarily for the lack of smartphone and tablet offerings. And in the fifth position was Dell with 3.2% share, down 12.9% from 2011 as it also struggles with a lack of presence in the smartphone and tablet markets.

"The fourth quarter market share numbers showed a fairly dramatic resurgence for Apple," said Bob O'Donnell, program vice president, Clients and Displays. "After falling well behind Samsung early in 2012, Apple came roaring back in final quarter of the year thanks to its latest hits – the iPhone 5 and the iPad Mini – and reduced the market share gap to less than a single percentage point. The question moving forward will be whether or not Apple can maintain its hit parade against the juggernaut of Samsung."





Top 5 Smart Connected Device Vendors, Shipments, and Market Share, Q4 2012 (shipments in millions)


Vendor

4Q12 Unit Shipments

4Q12 Market Share

4Q11 Unit Shipments

4Q11 Market Share

Year-over-year Change

1. Samsung

77.9

21.2%

41.9

14.6%

86.0%

2. Apple

74.8

20.3%

57.7

20.1%

29.7%

3. Lenovo

24.3

6.6%

16.5

5.8%

47.2%

4. HP

15.1

4.1%

15.1

5.3%

-0.2%

5. Sony

11.1

3.0%

9.2

3.2%

19.6%

Others

164.5

44.7%

146.2

51.0%

12.5%

Total

367.7

100.0%

286.7

100.0%

28.3%



Source: IDC Worldwide Quarterly Smart Connected Device Tracker, February 20, 2013.





Top 5 Smart Connected Device Vendors, Shipments, and Market Share, 2012 (shipments in millions)


Vendor

2012 Unit Shipments

2012 Market Share

2011 Unit Shipments

2011 Market Share

Year-over-year Change

1. Samsung

250.0

20.8%

114.0

12.3%

119.3%

2. Apple

218.7

18.2%

151.5

16.3%

44.3%

3. Lenovo

78.3

6.5%

48.5

5.2%

61.4%

4. HP

58.2

4.8%

63.6

6.8%

-8.5%

5. Dell

38.8

3.2%

44.6

4.8%

-12.9%

Others

557.1

46.4%

508.1

54.6%

9.6%

Total

1201.1

100.0%

930.4

100.0%

29.1%



Source: IDC Worldwide Quarterly Smart Connected Device Tracker, February 20, 2013.





Smart Connected Device Market by Product Category, Shipments, Market Share, 2012 (shipments in millions)


Product Category

2012 Unit Shipments

2012 Market Share

2011 Unit Shipments

2011 Market Share

Year-over-year Change

Smartphone

722.4

60.1%

494.5

53.1%

46.1%

Tablet

128.3

10.7%

72.0

7.7%

78.4%

Portable PC

202.0

16.8%

209.1

22.5%

-3.4%

Desktop PC

148.4

12.4%

154.8

16.6%

-4.1%

Total

1201.1

100.0%

930.4

100.0%

29.1%



Source: IDC Worldwide Quarterly Smart Connected Device Tracker, February 20, 2013.



 

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Contact

For more information, contact:

Bob O'Donnell
bodonnell@idc.com
650-350-6482


Ryan Reith
rreith@idc.com
650-350-6242


Michael Shirer
press@idc.com
508-935-4200