More than 50 Financial Institutions Adopt by Visa, Simplifying Online Holiday Shopping


FOSTER CITY, Calif.--(BUSINESS WIRE)--Nov. 13, 2012-- Visa Inc. (NYSE: V) today expanded the reach of by Visa, landing more than 50 additional financial institution partners., Visa's new digital wallet service, frees online shoppers from having to repeatedly enter account number, bill-to and ship-to information at checkout. This will change the way tens of millions of people shop and pay by making online checkout simple and secure. Account holders will be able to make payments online using and check out simply by entering a username and password.

These relationships bring the addressable base of cardholders to as many as 55 million, allowing account holders to easily enroll Visa and other U.S.-issued payment cards through and begin shopping online from a PC, tablet or mobile phone. Consumers can visit to enroll and shop immediately at any of the 23 top eCommerce retailers live with, including 1-800-FLOWERS.COM,,, Rakuten, Blue Nile, and many more.

"Whether you're shopping for holiday gifts or shopping for yourself, is now available to anyone in the U.S. looking for a more simple, secure, and personal online shopping experience," said Jennifer Schulz (@Jen_Schulz), global head of eCommerce, Visa. " is built around a single concept, to help people shop online simply and securely. We understand that need and believe our long-standing relationships with financial institutions, merchants and acquirers put Visa in a strong position to deliver the very best digital wallet experience."

Visa is working closely with the brands below to drive consumer adoption by allowing people to sign up through their issuer, on a merchant checkout page or online directly at

53 financial institution partners offering + Federal Credit UnionAffinity BankAffinity Plus Federal Credit UnionAlliant Credit UnionAmerica First Credit UnionArvest BankBank of TennesseeBB&TBBVA CompassCabela's World's Foremost BankCapitol Federal Savings BankCEFCU (Citizens Equity First Credit Union)Commerce BankCommonwealth Credit UnionCommunity Credit Union of FloridaCredit Union of ColoradoCSCUDeere Employees Credit UnionDigital Federal Credit UnionDirections Credit UnionFirst Financial Bank of OhioGreater Texas Federal Credit UnionIBC BankICBAListerhill Credit UnionMembers 1st Credit UnionMercantile Bank of MichiganMeritrust Credit UnionMichigan State University Federal Credit UnionMotorola Employees Credit UnionNew Mexico Educator Federal Credit UnionPatelco Credit UnionPentagon FederalPNCPSCURoyal Credit UnionSCE Federal Credit UnionState Employees Credit Union of MarylandStellarOne Bank,Susquehanna BankSynovus BankTCF BankThe Members GroupUnion Bank & TrustUniversity Federal Credit UnionU.S. BankXceed Financial Federal Credit Union, and more.

23 merchant partners offering 1-800-FLOWERS.COM88Hours.comBeach CameraBidz.comBlue NileBuy.comBuyDigCooking.comCozyBoots.comEvents.Shoebuy.comModnique.comMovieTickets.comOpticsPlanet,,, and more.

About Visa Inc.

Visa is a global payments technology company that connects consumers, businesses, financial institutions, and governments in more than 200 countries and territories to fast, secure and reliable digital currency. Underpinning digital currency is one of the world's most advanced processing networks — VisaNet — that is capable of handling more than 24,000 transaction messages a second, with fraud protection for consumers and guaranteed payment for merchants. Visa is not a bank, and does not issue cards, extend credit or set rates and fees for consumers. Visa's innovations, however, enable its financial institution customers to offer consumers more choices: Pay now with debit, ahead of time with prepaid or later with credit products. For more information, visit

Source: Visa Inc.

Lee Mokri, 415-932-2564
Global Corporate Relations