SANDVINE REPORT: MOBILE NETWORKS TEEMING WITH STREAMING
Sandvine, a leading provider of intelligent broadband network solutions for fixed and mobile operators, today released its Internet traffic trends report, entitled "Global Internet Phenomena Report 1H2012 ", based on data from a selection of Sandvine's 200-plus customers spanning North America, Europe, Middle East and Africa, Caribbean and Latin America and Asia-Pacific.
"Aggregate reports like our Global Internet Phenomena shed light on the Internet as a whole and inform operators on trends relevant to their business," said Dave Caputo. "However, the real value for our customers is to take an internal census of data and trends on their own networks. Armed with detailed network data we work with our customers to develop tailored service offerings, traffic policies and usage plans."
Sandvine's report reveals the facts, fads and future trends of today's mobile networks:
- YouTube is the largest source of mobile video traffic in every region examined, accounting for as much as 25% of network data and no less than 12%
- In North America, video and audio streaming make up more than half of mobile data traffic, led by YouTube, Pandora and Netflix
- Instant messaging applications like WhatsApp continue to enjoy widespread adoption while eating into SMS revenue; for example, on an Asian mobile network serving one million subscribers, an average of 7.6 million WhatsApp messages were sent per day
- Mobile device usage on fixed networks: Home roaming accounts for 9% of total fixed traffic on North America's household networks
- Audio and video streaming will exceed 60% of North America's mobile data by late 2014
- Click-to-cloud smartphone photo back-up and synchronization will emerge as a significant source of traffic worldwide: the phenomena of the continuous cloud/client connection
"Region by region, network by network and device by device, the need for video quality metrics is consistent across the board," said Mr. Caputo. "As mobile broadband adoption grows and the latest tablets and devices enable more applications, operators worldwide are adding an intelligence layer across their networks. This intelligence extends beyond byte-counting and delivers metrics that matter, such event-based, time-based and quality-based measurements and forecasts."
Sandvine's Network Policy Control is an integrated hardware and software system that gives service providers access to data that can enable a myriad of solutions, such as fair-use management policies, tailored tiered service plans and network security safeguards. Sandvine is the only Network Policy Control vendor that can provide quality metrics on streaming video taking into account device, time-of-day and network specifics.
To pick up a Sandvine's 1H2012 Global Internet Phenomena Report or learn more about Sandvine and its products, visit our CTIA Wireless booth 4413 from May 8 - 10th in New Orleans or visit www.sandvine.com.
Sandvine's network policy control solutions focus on protecting and improving the quality of experience on the Internet. Our award-winning network policy control equipment and software helps fixed and wireless and mobile operators better understand network traffic, manage network congestion, create new services and revenues, mitigate traffic that is malicious or undesirable to subscribers, deliver QoS-prioritized multimedia services and increase subscriber satisfaction. With over 200 service provider customers in over 85 countries, serving hundreds of millions of broadband and mobile data subscribers, Sandvine is enhancing the Internet experience worldwide. For more information, please visit: www.sandvine.com.
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Certain statements in this release which are not historical facts constitute forward-looking statements or forward-looking information within the meaning of applicable securities laws ("forward-looking statements") and are made pursuant to the "safe harbour" provisions of such laws. Forward-looking statements include any statement relating to future events, conditions or circumstances and the use of terms such as "anticipated", "expected", "projected", "targeting", "estimate" and similar terms are intended to assist in identification of these forward-looking statements. Readers are cautioned not to place undue reliance upon any such forward-looking statements. Such forward-looking statements are not promises or guarantees of future performance and involve both known and unknown risks and uncertainties that may cause the actual results, performance or achievements of Sandvine to differ materially from the results, performance, achievements or developments expressed or implied by such forward-looking statements. These risks and uncertainties include, without limitation, factors such as business and economic conditions and growth trends in the broadband network equipment industry and in various geographic regions; global economic conditions and uncertainties in the geopolitical environment including the impact of regulation related to the internet; the impact of foreign currency fluctuations; overall information technology spending; the growth of broadband internet usage and levels of capital spending on broadband network management systems; the timing of orders and manufacturing lead times; changes in customer order patterns or customer mix; insufficient, excess or obsolete inventory; increased competition in the broadband network equipment industry; dependence on the timely development and market acceptance of new product offerings and standards; rapid technological and market change; manufacturing and sourcing risks including dependence on key suppliers and key technologies; product defects and returns; dependence upon indirect channel sales and resellers; litigation involving patents, intellectual property, antitrust, shareholder and other matters; the ability to recruit and retain key personnel and the ability to manage financial risk. Forward-looking statements are based on management's current plans, estimates, projections, beliefs and opinions, and Sandvine does not undertake any obligation to update forward-looking statements should assumptions related to these plans, estimates, projections, beliefs and opinions change.