Sprout Empowers Mobile Advertising Creative Development Around the World

Tools

Cloud based creative tools and new partnership program launch to increase consumer engagement for brands, agencies and publishers

SAN FRANCISCO, Feb. 23, 2012 /PRNewswire/ -- Sprout, the leading global platform for mobile brand advertising announces plans for an international network of Sprout certified design resources, allowing the market to benefit from global talent and deliver the very latest in product innovation.  Its new Mobile Design Certification Program will offer free training to large and independent designers and further develop its existing Design Partner Program, boasting partners including; PHD, Joule and Somo.

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The cloud based, enterprise-level, mobile creative toolset enables advertisers to build a high-engagement rich media experience once and run it across Android, iOS and the mobile web.  Sprout platform clients control their own creative development process from start to finish.

Carnet Williams, VP of Sprout says, "Sprout empowers brands and marketers to do what they do best, focus on creating engaging and high-touch brand experiences for their target consumers, by removing the confusion and frustration around the mobile form factor.  We're committed to our 'build once, run everywhere' vision. This approach provides our clients with a fast, scalable Rich Media creative solution without compromising on quality."

Sprout offers full rich media engagement reporting and is compliant with MRAID, the IAB's proposed standard for mobile Rich Media Ads. Ad unit capabilities include embedded video, social media integration, mobile advergames, and location based mapping.

Since its acquisition from InMobi, the largest independent mobile advertising network, in 2011, Sprout has further developed its global customer base.

Connect with key spokespeople from Sprout and InMobi at Mobile World Congress. Stand 2.1C64, Hall 2,1.  To coordinate briefings, contact Jill Ivey, Hotwire PR, jillian.ivey@hotwirepr.com or 215.806.2951.

About Sprout

Sprout, an InMobi company, is the leading global platform for mobile brand advertising. The cloud-based tool enables designers, creative agencies and brands to build mobile rich media ad units to run across Android, iOS and the mobile web. The drag and drop interface requires no knowledge of code and the output is high performance HTML5 creative. Designers using the tool can incorporate interactivity and increase engagement with animation, sound and video. Sprout is compatible with most major mobile ad networks and hundreds of premium mobile publishers.

Sprout is a wholly owned subsidiary of InMobi. Venture-backed by investors including SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures, InMobi has offices in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore and Tokyo.

To learn more, please visit www.sproutinc.com.

About InMobi

InMobi is the largest independent mobile advertising network. With offices on five continents InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 485 Million consumers, in over 165 countries, through more than 93.4 Billion mobile ad impressions monthly. The recent acquisition of Sprout, a leading HTML5 authoring platform for mobile rich media, helps expand the InMobi offering to creative agencies and brands.

InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures. The company has offices in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore and Tokyo.

To learn more, please visit www.inmobi.com/research, follow them on Twitter @InMobi, or read their blog at www.inmobi.com/inmobiblog/.

SOURCE InMobi