Square obsoletes cash registers and credit card terminals with new iPad, iPhone, and Android apps


Square, the company revolutionizing everyday transactions
between buyers and sellers, today announced new features for its iPad point of sale solution. The
new, free Square Register app for iPad streamlines checkout, tracks sales, and makes it easy for
businesses to communicate with customers on their mobile phones. The company also introduced
Card Case, which enables iPhone and Android users to explore local businesses; view menus; track
and store digital receipts; and open digital tabs to make instant, effortless purchases - all on their
"Cash registers and credit card terminals are relics of an expensive, complicated, and impersonal
commercial transaction system," said Jack Dorsey, CEO of Square. "With Register and Card Case,
weʼre transforming everyday transactions between buyers and sellers into something special," said
"We revolutionized the payment industry with the Square card reader which makes it possible for
anyone to accept credit cards on their phone," said Dorsey. "Now, with Square Register, weʼre
reinventing point of sale with a beautiful, intuitive iPad app. Card Case goes beyond point of sale to
transform the entire buyer-seller relationship."
Square Register
Square Register replaces the complicated and expensive cash registers that clutter store counters
with a beautiful, full featured, touch-enabled point of sale and checkout solution. Using Register,
businesses can easily manage the items they sell, check daily transactions, update pricing, automate
checkout, generate digital receipts, and maintain virtual storefronts so customers can discover and
explore new offerings when theyʼre in the neighborhood. New features introduced with Register
Using the location-based Directory feature, sellers can be discovered by customers in their
neighborhood. Consumers can explore nearby shops, cafes, and restaurants before they ever set
foot in the store.
The new Menus feature, much like a digital sandwich board, enables local shops and restaurants to
advertise current menus, prices, daily specials, and the most popular trending items right on
customersʼ phones. Updates are pushed instantly, giving businesses a powerful, cost effective way to
build awareness and communicate with customers.
Similar to one-click purchases made popular by online retailers, Tabs make payments instant and
effortless in the real world. Once a customer opens a tab on their phone, sellers can verify a
customerʼs identity with a stored profile and photo on Square Register and approve their purchase
with just one touch. Tabs eliminate the need for cash or credit cards at checkout, enabling customers
to leave their wallets at home.
With Square Register, sellers can automatically generate and send digital receipts to customers,
enabling them to track and store their purchase history right on their phone. This eliminates the need
for costly, wasteful paper receipts.
Card Case
Card Case, a feature of the Square app for iPhone and Android, enables customers to access
Directory and Menus, and open Tabs at their favorite merchants, making purchasing instant and
effortless. Card Case can be activated through a text message invitation from Square after making a
credit card purchase at a participating merchant.
The Square Register app for iPad is available for free beginning today in the App Store. Businesses
interested in offering Card Case can apply online at squareup.com/cardcase. Consumers can activate
Card Case at one of the 50 currently authorized Square merchants in Los Angeles, New York, St.
Louis, San Francisco, and Washington, DC. Card Case for Android phones will be coming soon.
About Square
Square has revolutionized millions of everyday transactions between buyers and sellers with its free
card reader for mobile devices. Square Register and Card Case are transforming the relationship
between buyers and sellers. Founded in 2009, and headquartered in San Francisco, Square is
currently available in the U.S. More information is available at squareup.com.