Tablet market in Latin America set to grow


LONDON – 7 April 2014

According to a new report from Pyramid Research, things are looking bright for the tablet market in Latin America. By 2018, tablet sales in the region are expected to reach 37.7 million units, which will equal nearly 9% of the total global tablet market.

During 2013, 14.2 million tablets were sold in Latin America, accounting for 6% of global tablet sales. By 2018, Pyramid Research expects the number to reach 37.7 million units sold; nearly 9.3% of the market.

According to the report, the tablet market landscape in every country in Latin America is shaped by local dynamics and initiatives. However, there are four major catalysts driving the adoption of tablets across the region. First, the spending power of Latin America's growing middle class has increased a great deal in recent years and is expected to continue to do so. More affordable local tablet brands and off-label Chinese tablets have become available, and many telcos and pay-TV providers are to carry out new video content, device subsidy and mobile data strategies. Finally, governments across the region are planning to implement further initiatives to put tablets in the hands of students.


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Editor's notes

About Pyramid Research

Pyramid Research offers practical solutions to the complex demands in the global communications industry. Its analysis is positioned right there at the intersection of emerging markets, emerging technologies and emerging business models. Our analysis examines the performance, technology trends, macroeconomic and regulatory environment, of service providers and equipment vendors in more than 100 countries. Using a bottom-up approach, we size market demand across services and countries, and conduct end-user surveys to validate adoption trends and anticipate shifts in demand. Our commitment to intensive, direct interviewing of regulatory authorities, service providers and manufacturers — complemented with end-user data — ensures the most reliable portrait of every market we examine.

About this report

This information is based on Pyramid Research's report: 'Tablets in Latin America: Market Opportunities and Growth Drivers' published in March 2014.

The first section of the report examines and sizes the tablet market at the global and Latin American levels, focusing on the consumer side of eight major Latin American markets: Argentina, Brazil, Chile, Colombia, Mexico, Peru, Uruguay and Venezuela. The report then analyses the major forces driving the demand and supply of tablets in the region. It also presents case studies of Brazil, Colombia, Mexico and Venezuela, examining the strategies implemented by telecom operators and vendors to capitalise on the booming Latin American tablet market. We conclude with a summary of key findings and recommendations.

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